CDE & AI Integration Technical SME

Job Title
CDE Technical SME

About US :
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
 

About the Function:
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the Team: (TE)

About the Role: (TE)

Job Title:
Technical Subject Matter Expert – Connected Data Engine (CDE) & AI Integration

Level:
L5A (Indicative, subject to job slotting validation)

Location:
Bangalore, India

Reports To:
CDE Tech Lead – CDT

Department:
Consumer Digital Transformation (CDT)

Context/Scope

As part of Diageo’s ambition to lead in Next Generation Celebration through world-class consumer experiences, the Consumer Digital Transformation (CDT) team is delivering five foundational engines. The Connected Data Engine (CDE) is central to this transformation, providing scalable, ethical, and privacy-first consumer data capabilities to power marketing and commerce activities. AI is becoming an increasingly critical layer across these capabilities—from intelligent segmentation and activation to optimization, personalization, and governance.

This Bangalore-based role sits at the intersection of data engineering and AI innovation, focused on the technical implementation and integration of AI capabilities within the CDE ecosystem. The role will support the delivery of strategic AI-led use cases through the architecture, testing, and enablement of AI models and data flows.

Purpose of Role

To act as the technical subject matter expert on CDE-AI integration, enabling the deployment of intelligent data products and machine learning models across marketing and commerce. The role drives the configuration, automation, and governance of AI-enabled features within the CDE to deliver business outcomes in consumer targeting, media effectiveness, and personalization.

Key Responsibilities

1. CDE-AI Integration Architecture
- Translate AI use cases into scalable and compliant data integration solutions across CDP, CRM, and media activation platforms.
- Work with data scientists and engineers to operationalize AI/ML models within the CDE (e.g., for segmentation, targeting, recommendation).

- Work with Solution and Enterprise Architects to ensure AI solutions are scalable, cloud-native, and cost-efficient.
- Design and support APIs, pipelines, and orchestration logic to deploy and monitor AI-powered data flows.

2. Model Implementation and Testing
- Lead the technical deployment of machine learning models from development to production.
- Ensure accuracy, scalability, and performance of deployed AI models.
- Define and execute integration test plans to validate AI functionality within data ecosystems.

3. Compliance, Governance, and AI Risk Mitigation
- Ensure all AI integrations comply with Diageo’s Responsible AI principles and global data privacy regulations (e.g., GDPR, CCPA).
- Implement auditable model monitoring, drift detection, and ethical risk checks in line with Responsible Marketing & AI frameworks.

4. Deployment & Support
- Provide hands-on support to markets during AI capability rollouts, including hypercare, troubleshooting, and platform enhancements.

- Implement CI/CD practices for ML Ops using tools such as MLflow, Azure DevOps, or GitHub Actions.
- Monitor AI solution performance in-market and work with global teams to identify improvement opportunities.

5. Collaboration and Enablement
- Act as technical liaison between AI product teams, CDE engineers, and Martech architects.
- Support documentation, enablement materials, and workshops to build AI literacy within CDT and market teams.

Qualifications & Experience Required

• Bachelor’s or Master’s degree in Computer Science, Data Engineering, AI, or a related field.
• 8+ years in data engineering, AI/ML engineering, or martech systems integration roles.
• Proven experience operationalizing machine learning models in cloud-based data environments (e.g., GCP, Azure).
• Strong grasp of CDPs, CRM systems (Salesforce), and marketing data platforms.
• Working knowledge of data governance, AI ethics, and compliance frameworks.

Success in Role

• Scalable integration of AI models into CDE platform capabilities with minimal latency and high reliability.
• Acceleration of intelligent marketing activation and media optimization use cases.
• Enhanced model performance through governed data operations.
• Clear documentation and enablement for AI-CDE technical integrations.
• Alignment with Responsible AI and data privacy standards.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
 

Rewards & Benefits Statement: (TE)
 

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.