Job Title: Trade Marketing Manager – Laos
Location: Laos
Business Function: CBD
Overview:
Unilever is one of the World's leading consumer goods companies, making and selling around 400 brands in more than 190 countries worldwide. With the key vision of making sustainable living commonplace, 2.5 billion people use our products to look good and get more out of life every day.
Our brands such as Viso Pises, Breeze, Comfort, Sunlight, Lux, Ponds, Vaseline, Citra, Sunsilk, Clear, Dove, Close up, Knorr and Best Foods are widely available all throughout and are the market leader in the category.
Main Duties and Responsibilities
Trade Marketing Manager – Laos is responsible for owning and leading the channel strategy for Laos. This role ensures the effective translation of category strategies into actionable channel plans, driving execution excellence in the market while building future-fit capabilities aligned with Unilever’s strategic direction.
Channel Strategy Ownership
Develop and lead the overall channel strategy for Laos in alignment with business objectives.
Ensure integration of category strategies into channel plans that deliver growth and profitability.
Budget Management
Manage and optimize the CBD budget for Laos, specifically for BMI investments.
Monitor and report on budget utilization to ensure ROI and compliance.
Stakeholder Collaboration
Work closely with CSP and market teams to align category strategies with channel execution plans.
Partner with CD Excellence and Field teams to translate strategies into market realities.
Capability Building
Drive capability development for the channel team in line with Unilever’s strategic priorities (e.g., AI-led solutions, Perfect Store execution).
Lead initiatives to enhance team skills and tools for superior channel performance.
Execution Excellence
Ensure flawless implementation of channel plans in GT, leveraging data-driven insights and best practices.
Continuously monitor market performance and adapt strategies as needed.
Skills and Qualifications:
Strong understanding of GT channel dynamics and category management.
3–5 years in Sales, Channel Management, or Customer Development within FMCG.
Proven experience in channel strategy development and execution.
Financial acumen for budget management and ROI analysis.
Excellent stakeholder management and collaboration skills.
Ability to lead capability-building initiatives and drive change.
Familiarity with digital tools and AI-led solutions for channel optimization.
Growth mindset with a focus on continuous improvement.
Strong influencing and communication skills.
Ability to lead cross-functional teams and deliver results under pressure.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
