As our new Product Business Developer in the B2C department, you’ll take a central role in shaping and executing strategic initiatives across 24 dynamic markets with a focus on Laser Printers and Toner. This is your chance to combine product marketing expertise with commercial insight to drive growth, innovation, and customer engagement across our consumer product portfolio.
ResponsibilitiesMarket Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
Implement product marketing strategy, develop product USP and positioning
Product lifecycle management, phase in, phase out, end of life and generic product promotions
Define operational marketing plans, objectives and KPIs and monitor business results
Develop regional and local pricing strategy
Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
Coordinate product demonstrations, In-store Product training in cooperation with channel marketing
Solid sales and/or marketing experience focusing on consumer electronics
Marketing, Business or other related degree of advantage
Market as well as reasonable product knowledge
Experience in multinational companies – preferably in CEE region
Fluent business English, any other CEE languages are of advantage
Entrepreneurship
Analytical and conceptual strengths
Proactive and result driven
Strong communication, relationship building and team orientation
Skills Required
- Solid sales and/or marketing experience focusing on consumer electronics
- Marketing, Business or other related degree
- Market knowledge and product knowledge
- Experience in multinational companies, preferably in CEE region
- Fluent business English, any other CEE languages are of advantage
- Entrepreneurship
- Analytical and conceptual strengths
- Proactive and result driven
- Strong communication, relationship building and team orientation
Canon Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canon Inc. and has not been reviewed or approved by Canon Inc..
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Healthcare Strength — Health coverage spans comprehensive medical, dental, and vision options in the U.S., alongside added support via a dedicated health insurance society in Japan. Wellbeing resources and personal health consultant access are also highlighted within certain plans.
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Retirement Support — Retirement programs include a 401(k) with company match in the U.S. and corporate pension arrangements in Japan. Disclosures describe both defined-benefit and defined-contribution elements that supplement national systems.
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Parental & Family Support — Family-support policies in Japan extend childcare leave, caregiver leave, and reduced-hour schedules beyond legal minimums. Several group companies have earned government accreditation for family-friendly practices and promote active paid-leave usage.
Canon Inc. Insights
What We Do
Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Visit the Canon Inc. website at: global.canon
