Who are we?
Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!
What you'll do....
As the Category Strategy & Insights Manager (CSIM) you will co-lead the category vision at Tru Fru in partnership with the Strategic Demand Leader. The CSIM is a category management thought leader and responsible for all data, insights, & storytelling related to MAPS. This role involves extracting data, building reports & dashboards, database management, facilitating custom research projects, and developing presentations for internal & external stakeholders.
As the CSIM you will leverage our broker partners for deliverables and manage insights platforms such as Circana & Numerator. You should be an expert in analytics, storytelling, and offer fact-based recommendations to drive sales objectives.
Lead MAPS Strategy through Data & Insights:
- Merchandising:
- Analyze customer-specific display and promotional activities to understand efficiency and effectiveness of spend and impact to baseline sales
- Assist the sales org in promo planning based on historical data and seasonality
- Assortment:
- Create national and customer-specific line review decks to grow distribution and gain acceptance on key initiatives
- Update SKU Priority List with portfolio changes in collaboration with Brand Marketing and the Strategic Demand Leader
- Create a SKU Rationalization tool to assist in identifying market voids and competitive delete recommendations
- Pricing:
- Track Tru Fru and competitive market pricing
- Callout any price comping and hot pricing that may impact the market
- Shelving:
- Own Perfect Store initiative, aisle flow, and planogram recommendations; driving thought leadership with customers
- Work with consultants on CDT and P2P development to share out with the organization
- Collaborate with the global category insights team to gain and share insights that shape Tru Fru’s shelving principles
- Develop national and customer-specific shelving recommendations utilizing our broker partner to create POG visuals in software programs like JDA
- Use space-to-sales and fair-share analysis to sell-in additional space at customers
Data, Tools, & Reporting:
- Manage Tru Fru databases and custom hierarchies in Nielsen, Circana, SPINS, & Numerator
- Create and update tools & reports on a weekly and quad-week basis
- Proactively identify key knowledge gaps and develop a suite of tools to strengthen the selling & decision-making process at Tru Fru
- Leverage syndicated, panel, and shipment data to update distribution, shelving, promo, new item, & pricing trackers
Internal Strategy:
- Translate data into insights and recommendations that assists in the decision-making process
- Work cross-functionally to provide market and consumer insights
- Share category insights on monthly team calls
- The CSIM is a key partner in providing data and insights for:
- Annual Planning
- Quarterly Business Review
- New Item Launches
- Ad Hoc Projects
- Leadership Presentations
What you'll bring to trü frü
You are...
- Able to blend analytics and storytelling to craft compelling presentations
- Proactive in nature and have an ability work in a fast-paced environment
- Able to travel between 10-15% of the time while in role
You have...
- Bachelor’s degree in marketing, business or related area of study
- 5+ years of CPG experience in category management and/or sales
- Experience pulling scan and panel data: Circana, Numerator, etc
- Knowledge of planogram software
- Advanced proficiency in Excel and PowerPoint
Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What trü frü offers –
- Competitive salary, including a target bonus and an impressive benefits package!
- Flexible Paid Time Off
- Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
- Long-term disability and short-term disability insurance
- Employee Assistance Program (EAP)
- 401K retirement saving opportunity.
- Casual office dress code
- A dynamic, ambitious, indulgently fun work environment!
EEO
At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
Top Skills
What We Do
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.
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