Category Specialist

Company Description

Red Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.

Job Description

Purpose of the Job

Responsible for all Red Bull Mexico category management, shopper insights and syndicated retail data area. Execute national and international strategy and manage Off Premise team to gather Red Bull´s category expertise and enhance energy drink development in Mexican market. Target more value for the category, increasing per capita consumption and making energy drink a better business for customers, through sales, profitability, stock, in-store execution, and overall result

Category Management knowledge & capability

Run Category Management projects with the identified top national and regional customers. 

Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. 

Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer and make them gain share.

For non-top customers provide initiatives and support to Key Account Managers, so they can implement them themselve

Business Insights

Identify, develop, and implement necessary processes to enhance sales business performance within areas.

Build the data platform necessary to run analysis and generate insight – directly manage data providers.

Identify opportunities and challenges, quantify the opportunities, prioritise and provide solutions to overcome the challenge or maximise the opportunity.

Sales development analysis (by customer, by channel, by distribution point, etc.)

Promotional evaluation and Business planning.

Leadership of Category Management process between customers and Red Bull

Lead all kind of contacts between customers and Red Bull before, during and after category management process.

Treat the relationships with the customers with ethics, transparency, and results orientation.

Guarantee that category management process is completely segregated of commercial process and negotiations. Also guarantee that all classified information that got to category management process is kept classified and restricted to category management and trade marketing leaders.

Market tracking

Responsible for mapping, analysing and structuring information of Energy Drink market, tendencies, changes, new players and shopper behaviour.

Constantly bring the latest picture of Energy Drink category behaviour to Red Bull and always challenge actual category management process, discussing with HQ and adapting it if necessary

Integrate the different data sources available to build best in class insights and decks to apply to the Category partners and share and train the commercial team

Qualifications

Completed Bachelor Degree

Minimum 4-year market/category management experience in consumer goods and direct contact with market indicators, replenishment, planograms and shopper behaviour.

Fluent in English is required

Strong analytical, logical, time planning, strategic and communication skills

Additional Information

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.