Category & Product Manager- Ingredients

Posted 3 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Food
The Role
Own yeast category and product strategy for B2B baking customers: conduct market research, define portfolio and pricing, lead NPD from concept to commercialization, craft category narratives and application solutions, and collaborate cross-functionally with sales, supply chain, quality, finance and production.
Summary Generated by Built In
Company Description

As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.
Lesaffre achieves a turnover of 3 billion euros.

Job Description

Category & Product Strategy developing – Yeast

  • Conduct Yeast market research and category insights to identify trends, competitive landscapes, and growth opportunities.
  • Develop and execute brand positioning, product portfolio strategies, and pricing models play book aligned with B2B customer needs.
  • Lead new product development (NPD) processes from concept to commercialization, collaborating with Baking center, Sales teams, Supply chain, Finance and Quality and Production.
  • Craft compelling category narrative story and application solutions to enhance product value propositions.
  • Other tasks assigned by line managers.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or Food Science;
  • 5+ years of experience in FMCG/B2B marketing.
  • Deep knowledge of bakery industry and raw materials, applications, and customer pain points.
  • Proven success in product lifecycle management and omnichannel campaign execution.
  • Strong cross-cultural communication skills; Nice English and Mandarin required.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or Food Science
  • 5+ years of experience in FMCG/B2B marketing
  • Deep knowledge of bakery industry, raw materials, applications, and customer pain points
  • Proven success in product lifecycle management and omnichannel campaign execution
  • Experience leading new product development (NPD) processes from concept to commercialization
  • Strong cross-cultural communication skills
  • English and Mandarin language proficiency

Lesaffre Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lesaffre and has not been reviewed or approved by Lesaffre.

  • Healthcare Strength U.S. postings and employer-verified listings describe comprehensive medical, dental, and vision coverage, in some cases starting on day one. Subsidiary and job materials also point to strong health plans across certain U.S. entities.
  • Retirement Support Job postings and U.S. materials indicate a 401(k) with company match, sometimes with day-one eligibility. Employer-verified benefit lists also include retirement plans as part of the core package.
  • Strong & Reliable Incentives Performance bonuses and employee discounts are referenced as part of total rewards, and shift differentials can materially increase pay in roles with nonstandard hours. These elements provide additional pathways to boost total compensation beyond base pay.

Lesaffre Insights

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The Company
HQ: Marcq-en-Baroeul
4,258 Employees
Year Founded: 1853

What We Do

A key global player in fermentation for more than a century, Lesaffre, with a €2.7 billion turnover, and established on all continents, counts 11,000 employees and 96 nationalities. On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms. To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

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