Job Description
The responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA’s merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.
Key Responsibilities
- Manage Category Marketing Budget
- Develop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals
- Ensure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customers
- Participate in strategic updates with suppliers on NAPA overall marketing initiatives
- Work with creative to develop core creative idea (if necessary)
- Work with category team to generate incremental marketing dollars from supplier marketing teams
- Project Management: Serve as primary liaison between Category team and other internal and external partners
- Collaborative: Ability to prioritize needs across multiple stakeholders
Qualifications
- 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
- Familiarity with integrated marketing plans and creative asset briefs
- Data-driven mindset and ability to leverage analysis to make business recommendations
- Experience managing projects and working with cross-functional stakeholders
- Highly organized and able to define and sequence strategic priorities
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Skills Required
- 6+ years of relevant marketing experience, including retail or B2B marketing
- Familiarity with integrated marketing plans and creative asset briefs
- Data-driven mindset and ability to use analysis to make business recommendations
- Experience managing projects and working with cross-functional stakeholders
- Highly organized with the ability to define and sequence strategic priorities
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
