Category Marketing Intern

Posted Yesterday
Be an Early Applicant
Rogers, MN, USA
In-Office
21-28 Hourly
Internship
Manufacturing
The Role
Supports category marketing through market research, competitive analysis, customer segmentation, product positioning, branding, launch coordination, pricing research, KPI tracking, and Voice of Customer analysis. The intern helps develop category roadmaps and go-to-market plans, organizes marketing materials and event research, and presents findings to executive leadership. The role is designed to build foundational skills in category, product, and strategic marketing.
Summary Generated by Built In

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

The Graco Intern Program offers more than just work experience—it’s a chance to make an impact. As an intern, you’ll take on projects that matter to the business, contribute to initiatives that drive progress, and develop skills that prepare you for what’s ahead. Throughout the program, you’ll expand your industry knowledge, collaborate with professionals who are passionate about doing things the right way, and experience a culture that thrives on new ideas and continual growth. You’ll also take part in events designed to support both your learning and personal development. The program concludes with a final presentation where you’ll showcase your achievements and the difference you’ve made.

The purpose of this position is to learn through immersion within the Category Marketing team. The intern will support market research, competitive analysis, and go-to-market planning for an assigned category throughout the summer, closing with a final presentation to the Executive Leadership Team. This is an opportunity to build foundational skills in strategic marketing while contributing to real category strategy work. This role is a strong step toward a long-term career in category marketing, product marketing, or strategic marketing leadership. 

 

What You Will Do at Graco  

The Category Marketing Intern may assist in a number of project and support roles within the Category Marketing team. Assignments may include: 

  • Assist in gathering data to support the development of a category roadmap, helping identify market trends and opportunities 

  • Support primary and secondary market research on an assigned category to help understand customer needs and the competitive landscape 

  • Help identify and organize information on target customer segments to support prioritization discussions 

  • Support the team in maintaining consistency of product branding and messaging materials 

  • Assist with coordination tasks related to product launch activities across marketing functions 

  • Help draft or organize messaging and positioning materials for review by the team 

  • Assist in researching potential product-related events (trade shows, webinars, conferences) 

  • Support the collection and organization of Voice of Customer (VOC) data and customer feedback 

  • Assist in compiling competitive analysis research, helping identify differentiation opportunities 

  • Help gather customer testimonials and feedback for use in marketing materials 

  • Support basic research into market pricing trends for the assigned category 

  • Assist in tracking KPIs and compiling performance data for team review 

  • Present findings and project work to the Executive Leadership Team 

  • Other duties as assigned 

 

What You Will Bring to Graco 

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university 

  • Excellent verbal and written communication skills 

  • Strong interpersonal skills 

  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint) 

  • Ability to work independently on assigned projects 

  • Minimum GPA of at least a 3.0 on a 4.0 scale desired 

Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.

Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

The base pay range for this position is listed below, exclusive of fringe benefits or other compensation.  If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience.  In addition to those factors, we will also consider internal equity of our current employees.  Please keep in mind that the range provided is the full base salary range for the role.  Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.

$21.00 - $28.00

Skills Required

  • Sophomore or junior pursuing a degree in Marketing or Business from an accredited university
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficiency with Microsoft Office, including Excel, Word, and PowerPoint
  • Ability to work independently on assigned projects
  • Minimum GPA of 3.0 on a 4.0 scale
  • Legally authorized to work in the United States

Graco Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Graco and has not been reviewed or approved by Graco.

  • Retirement Support Retirement programs include a 401(k) with company contributions and other retirement tools. Feedback suggests these features are a standout element of the total rewards package.
  • Equity Value & Accessibility Equity components such as an Employee Stock Purchase Plan and periodic stock grants provide accessible ownership opportunities. Feedback suggests these programs meaningfully enhance overall compensation.
  • Healthcare Strength Comprehensive medical, dental, and vision coverage is offered alongside company-paid disability and basic life insurance, with supplemental options available. Wellness, EAP, and mental-health resources add breadth to the healthcare offering.

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The Company
HQ: Minneapolis, MN
4,153 Employees
Year Founded: 1926

What We Do

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.

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