THE COMPANY:
Juul Labs's mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.
We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.
The Category Manager role is responsible for driving growth through high-impact, insights-based selling and solutioning in the following critical channels: Independent Convenience and Wholesale Distribution. The Category Manager must possess analytical acumen, familiarity with backbar categories and interplay between them, as well as a strong sense of curiosity about the business and underlying levers. The Category Manager role involves a high degree of cross-functional collaboration and relationship building, both internal and external.
ROLE AND RESPONSIBILITIES:
- Analyze market trends to develop channel-specific category plans and toolkits
- Continuously assess channel opportunity sizing, gap-to-growth, and program effectiveness using available data across multiple sources and levels of granularity
- Adapt category solutions for diverse store environments and resource levels
- Partner with field and distributor sales teams to create, communicate, and execute unique initiatives at the street level
- Partner with Consumer Experience and Insights teams to provide a 360-degree view of market landscapes
- Serve as the “voice of the channel” within the organization, advocating for their needs and creating practical and mutually-beneficial solutions
- Support annual planning, contract negotiations, and program compliance
PERSONAL AND PROFESSIONAL QUALIFICATIONS:
- 5+ years of CPG industry Category Management experience
- Direct customer-facing experience in the U.S. convenience retail channel (distributor, c-store chain, and/or independent operator exposure strongly preferred)
- In-depth understanding of go-to-market approaches in the regulated products landscape
- Demonstrated expertise in pricing strategy, promotional planning, and ROI analysis
- Strong analytical capabilities and comfort using syndicated data (Circana, Nielsen), CRM and TPM/TPO tools (Salesforce), and BI platforms (Tableau)
- Strategic and analytical thinker with a bias for action and ability to influence at all levels, both internally and with customers
- Demonstrated ability to thrive in a fast-moving organization and adapt quickly to evolving business dynamics
EDUCATION:
- Bachelor’s Degree in Business, Economics, Marketing, Finance, or related field
- CMA/SIMA Certification strongly preferred
JUUL LABS PERKS & BENEFITS:
- A place to grow your career. We’ll help you set big goals - and exceed them
- People. Work with talented, committed and supportive teammates
- Equity and performance bonuses. Every employee is a stakeholder in our success
- Cell phone subsidy, commuter benefits and discounts on JUUL products
- Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
- 401(k) plan with company matching
- Plus biannual discretionary performance bonuses
Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Juul Labs also complies with applicable employment eligibility verification requirements. All applicants must have the authorization to work for Juul Labs in the country of employment.
SALARY RANGES:
Salary varies by role, level and location, and is dependent on the cost of labor in a given
geographic region among other factors. These ranges may be modified at any time.
LOCATIONS:
Tier 1 Locations: Greater New York City, and San Francisco Bay Area
Tier 2 Locations: Greater Boston, Washington DC Metropolitan Area, Seattle/Tacoma,
Greater Sacramento, Southern California (Los Angeles/OC/San Diego, Riverside and Imperial counties)
Tier 3 Locations: Rest of New England, NY Capital District, Rest of New Jersey, Greater
Philadelphia, Pittsburgh, Delaware, Rest of Maryland, Rest of Virginia, North Carolina,
Atlanta, Miami-Fort Lauderdale-WPB, Chicagoland, Dallas, Houston, Austin,
Minneapolis/St. Paul, Colorado, Phoenix, Las Vegas, Reno, Carson City NV., Portland Ore./Vancouver
Wash., Rest of California, Hawaii
Tier 4 Locations: Rest of US including Alaska and Puerto Rico
Top Skills
What We Do
Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products. JUUL products are designed to transition adult smokers from combustible cigarettes by providing a competitive nicotine experience.








