Category Manager

Posted 4 Days Ago
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Bruxelles, BEL
In-Office
Mid level
Healthtech • Pharmaceutical • Manufacturing
The Role
Drive pharmacy and retail category and portfolio growth through shopper-centric plans covering assortments, distribution, planograms, shelving, merchandising, and customer trade stories. Analyze sell-out data, shopper insights, competitive dynamics, and retail KPIs to create category diagnoses and growth plans. Partner with Key Account Management, Brand Management, Retail Activation, BI, and customers to improve visibility, distribution quality, shelf execution, and conversion.
Summary Generated by Built In
Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey.
Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care.
By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better.
Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement".

Your mission

Drive category and portfolio growth in pharmacy/retail by translating brand strategy into shopper/customer-centric category plans: assortments, planograms, shelving principles, and customer trade stories - improving distribution quality, visibility, and conversion, partnering with KAM.
Identify, generate and validate any opportunity for value-creating collaboration with customers.
Challenge brand and category strategies based on sell out and shopper analyzes and insights thanks to feedback from brands.

  • Develop category diagnosis: performance by channel/customer, shopper needs, competitive dynamics.
  • Build category growth plan with clear role per brand/segment and channel.
  • Define assortment recommendations and distribution priorities; support delist/relist cases.
  • Create planograms principles and merchandising standards for key channels.
  • Develop customer trade stories and support JBPs with KAMs (with NRM inputs).
  • Track category KPIs: distribution, shelf quality, OOS signals, promo compliance (with BI).
  • Partner with Retail Activation to ensure category plans translate into execution.

Who you are ?

Education & Diploma

  • Master’s or Bachelor’s degree in Business Administration, Marketing, Economics, or a related commercial field.

Experience & Expertise

  • Relevant Background: 2 to 4 years of experience in Category Management, Trade Marketing, or Key Account Management, preferably within the Pharmacy, Retail, or FMCG sector.

  • Category & Shopper Skills: Proven track record in building shopper-centric category growth plans, defining assortment strategies, and setting up shelving principles/planograms.

  • Analytical Power: Strong ability to translate complex sell-out data, shopper insights, and market trends (e.g., IQVIA, Nielsen, GfK) into actionable customer trade stories and category diagnoses.

  • Commercial Acumen: Solid understanding of Joint Business Planning (JBP), retail KPIs, and Net Revenue Management (NRM) inputs. Familiarity with BI tools to track distribution and shelf quality is highly valued.

  • Cross-Functional Team Player: Excellent stakeholder management skills with a demonstrated ability to partner effectively with Key Account Managers (KAM), Brand Management, and Retail Activation teams.

Languages

  • Trilingual: Full professional proficiency in Dutch, French, and English (written and spoken) is required to effectively communicate with internal stakeholders and local retail/pharmacy partners.

At Pierre Fabre Laboratories, we believe that our greatest asset is our people.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.

Skills Required

  • Bachelor's or Master's degree in Business Administration, Marketing, Economics, or a related commercial field
  • 2 to 4 years of experience in Category Management, Trade Marketing, or Key Account Management
  • Experience preferably within the pharmacy, retail, or FMCG sector
  • Proven experience building shopper-centric category growth plans
  • Experience defining assortment strategies and shelving principles or planograms
  • Ability to translate sell-out data, shopper insights, and market trends into actionable category diagnoses and customer trade stories
  • Familiarity with IQVIA, Nielsen, or GfK data
  • Understanding of Joint Business Planning, retail KPIs, and Net Revenue Management inputs
  • Familiarity with business intelligence tools for tracking distribution and shelf quality
  • Strong stakeholder management and cross-functional collaboration skills
  • Full professional proficiency in Dutch, French, and English, written and spoken
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The Company
HQ: Castres
8,877 Employees
Year Founded: 1962

What We Do

Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise. This makes Pierre Fabre Group : A pharmaceutical group with a strong positioning : medical and natural The second largest dermo-cosmetics laboratory in the world The second largest private French pharmaceutical group The market leader in France for products sold over the counter in pharmacies. Our portfolio includes several medical franchises and international brands including ; Pharmaceutical Care Pierre Fabre Oncologie Pierre Fabre Dermatologie Naturactive Eau Thermale Avène Klorane Ducray René Furterer A-Derma Pierre Fabre Oral Care Glytone (US) Darrow (Brasil) Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France. Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business. Pierre Fabre Group has a unique company structure. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard

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