Job Description:
The purpose of this position is to lead Category Management external and internal strategies + guidelines to assure Category Growth in Confectionary and Pet Care Categories in Puerto Rico.
This role is responsible for delivering best in class category leadership customer collaboration for customers and distributors which contributes consistently to the unit’s objectives and/or has potential for significant future growth.
This role is accountable for developing category growth insights-based solutions and defining the shelf of the future, optimizing sales revenue and profitability at category and portfolio level.
The role influences and engages multiple external + internal teams to drive appropriate cross-functional collaboration to meet customer, shoppers and Mars Wrigley needs to ensure we are well placed to drive customer engagement through development of customer growth plans grounded into localized category vision.
What would be your key responsibilities?
· Develop and Implement Category Principles to lead Captaincies to ensure category growth.
· Develop Strategic alliances with key decision makers at specific retailers.
· Responsible for the management and developing expertise in customer specific POS data (developing reports collaborating with the customer); leverage data to create and deploy actionable customer specific insights.
· Provides Customer specific selling-stories for Category Projects (using unbiased category facts) and act as advisor on customer’s promotional calendar.
· Champion strategic and ad-hoc shelf management for the category to maximize category and customer’s sales and profits.
· Responsible for the successful execution of all formal planogram review processes with the specific customer.
· Responsible for the successful execution of all category growth projects.
Job Specifications / Qualifications
- Bachelor’s degree in business administration, Marketing, or Industrial Engineering Preferred Qualifications
- Preferred master’s degree in business administration, Marketing or similar
- Understanding of FMCG context and retail/online landscape.
- At least +3 years of experience in Demand Areas of FMCG Companies (Category Management, Sales, Trade Marketing, Marketing)
- +1-year Experience in Category Management
Ability to build effective working relationships and motivate stakeholders internally and externally.
High analytical acumen with ability to drive and translate insights into relevant strategies and tactics (actions / initiatives) internally and for execution with our customers.
- English language proficiency
- Must Have Technical Skills: JDA Prospace, Advanced Excel and PowerPoint skills, Nielsen Knowledge
- Preferred Technical Skills Access/SQL, Dichter&Neira
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
