Job Description :
Category Manager Content Creation & Media
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Procurement team are innovators, always seeking new ways to help our business, people and much-loved brands thrive. We’re dedicated to maximising the £12 billion+ we spend every year, building brands of premium quality, while creating sustainable value and growth. Together, we’re shaping the services, partnerships and innovations that meet our future needs.
Our procurement team delivers outstanding end-to-end value across our supply chain and offers innovative supplier solutions. Together, we’re driving our 'Society 2030: Spirit of Progress' plan across suppliers and agency partners to create a more sustainable world. Wherever you choose to carve your career, we’ll support and encourage you in our inclusive culture.
About the role
This role is a critical member of the European Procurement Leadership Team and is accountable for working across multiple markets and functions including Marketing, Commercial and Finance to deliver core business outcomes and strategy aligned to our Procurement and Marketing business strategies. This includes optimising our Development investment and delivering effective and efficient scale reach investment across Media, Sponsorship and Influencer. Our European organisation includes the Market clusters of GB, Ireland, Central and Eastern Europe, DACH (Germany, Austria, Switzerland), Italy, France, Greece, Iberia and MENA (Middle East North Africa).
In this role you will also lead a team of European Category Specialists across Media, Brand Partnerships, Data and Insight, Content Creation and Production and oversee our Marketing and Indirect investment across both Scottish and Irish Brand Homes (homes of our most iconic brands).
Top Accountabilities:
Managing the marketing procurement scope through brilliant execution including sourcing and supplier relationship management and development
Delivering financial and non-financial targets across Diageo’s total balanced scorecard.
Driving an optimised shape of Diageo’s A&P to maximise growth and performance by reducing areas of inefficient and ineffective spend using investment insights, data, and strategy
Effectively partnering with business stakeholders across Europe markets (Marketing, Procurement, Sales, Finance, Sustainability, Legal, etc) to drive transformation and value in line with Diageo’s performance ambition
Driving end-to-end execution of category strategies, ensuring that business partners are aligned and working in line with strategy.
Driving and supporting standard methodologies and innovative models for sourcing, cost models, benchmarking, SRM/SPM and e-sourcing – working closely with Global Procurement and other in-market Procurement teams.
Partnering with Global Procurement Category teams on relevant market insights, input and builds for all category strategy and benchmarking work.
Leading local market sourcing and supporting global sourcing and supplier relationship management activity across Marketing categories
Leading external agency partnerships effectively, leading pitch processes, agency negotiations, and agency collaboration plans to enhance commercial value, minimize risk, and assure quality of delivery and performance.
Experience / skills required:
Degree educated or equivalent relevant work experience
Fluent in English
Procurement or Commercial experience in an FMCG environment. Proven experience in key procurement skills including, strategy development, negotiations (Complex / multi-country negotiations), analysis (cost drivers), forecasting and benchmarking, ideally in a Marketing Procurement context
Strong knowledge of financial drivers to shape procurement strategies. Proven experience in taking informed, calculated risks to achieve substantial strategic gains.
Strong analytical skills. Forensic understanding of the cost drivers to target and influence costs through end-to-end value.
Strong commercial competence, understanding of the business and judgment.
Ability to work in an agile, fast moving and ambiguous environment and ability to keep up with pace of change and prioritize according to business needs.
Strong communication and influencing skills and personal impact to gain credibility quickly with senior team members and generate followership
Experience of making tough decisions and prioritizing delivery in a complex and difficult environment.
Practiced in objectively challenges to stimulate alternative thinking.
Strong leadership, coaching and inter-personal skills with team performance management experience
Top leadership capabilities for this role:
Excellent communication skills with sound commercial awareness and the ability to contribute to the wider business process outside immediate functional responsibilities.
Good influencing skills and personal impact to gain credibility quickly with senior team members
Authenticity, the ability to create possibilities, consistently deliver great performance and connect to Diageo Purpose.
Ability to hold multiple perspectives and show mental agility in approaching problems.
Display high levels of energy and commitment; is relentless is the pursuit of their goals.
Ability to work within a constantly changing environment
Bring clarity and leadership to an ambiguous situation to enable progress
Manage people for success.
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers
around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
1HQAdditional Locations :
Amsterdam, HamburgJob Posting Start Date :
2026-03-31Top Skills
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
