Led by dynamic owner Joe Gurrera (and his commitment to superior quality) Citarella has grown from a respected NYC fish market into a full-scale, Ultimate Gourmet Market with locations across New York City, the Hamptons, and Greenwich, Connecticut.
A family-run business, we’re driven by a passion for great food. We delight customers with the finest selection of fresh seafood, prime, dry-aged beef, chef-prepared specialties and handcrafted pastries, international cheeses, imported groceries, and more. Join our team of seasoned professionals and become a part of the fabric of the New York food scene.
Role and Responsibilities
The Category Manager is responsible for developing and executing merchandising strategies that support the premium product assortment and brand standards of Citarella. This role oversees product selection, vendor partnerships, pricing strategy, and promotional planning across multiple distribution channels including BUT NOT LIMITED TO United Natural Foods, KeHE Distributors, and direct-store-delivery partners such as Rainforest Distribution.
The Category Manager plays a critical role in maintaining Citarella’s reputation for exceptional quality, sourcing unique and emerging specialty products, and delivering a curated assortment that differentiates the brand within the gourmet retail market.
Category Strategy & Assortment Development
- Develop and implement category strategies that drive sales growth, margin improvement, and inventory productivity.
- Curate a differentiated assortment of premium, specialty, and emerging food brands that align with the Citarella brand.
- Evaluate product performance through sales analytics, market trends, and customer demand insights.
- Build and maintain optimal assortments that balance core items, local/regional products, emerging trends, and innovation
- Manage new product introductions, seasonal assortments, and product discontinuations.
Distributor & Vendor Relationship Management
- Manage distributor partnerships with companies such as United Natural Foods and KeHE Distributors to ensure optimal assortment access and favorable cost structures.
- Oversee direct-store-delivery vendor relationships including Rainforest Distribution and other specialty suppliers.
- Negotiate product costs, promotional funding, and trade allowances.
- Identify and onboard emerging vendors and artisan producers to expand the brand’s specialty offerings.
Pricing & Profitability Management
- Establish retail pricing strategies that balance competitiveness with premium positioning.
- Monitor cost changes and margin performance to maintain profitability targets.
- Identify opportunities for margin improvement through vendor negotiations, assortment optimization, and promotional planning.
Promotional & Merchandising Strategy
- Partner with marketing and store leadership to develop promotional programs and seasonal campaigns.
- Leverage distributor promotional calendars and vendor support opportunities.
- Support in-store merchandising initiatives, category resets, and product storytelling.
Inventory & Supply Chain Coordination
- Resolve supply disruptions and identify alternative sourcing when needed.
- Forecast demand and manage inventory levels to minimize out-of-stocks, spoilage, and excess inventory
- Monitor Days on Hand (DOH)reporting, shrink, sell-through and distributor lead times.
- Partner with Operations, Warehouse and Inventory control to ensure smooth replenishment and delivery to the stores
Data Analysis & Reporting
- Analyze sales, margin, and inventory performance to inform category decisions.
- Prepare regular reporting on category performance, vendor contribution, and promotional effectiveness.
- Provide recommendations to senior leadership to support strategic merchandising initiatives.
Qualifications
- Bachelor's degree in business, Merchandising, Food Studies, or related field preferred.
- 4+ years of experience in CPG category management, buying, or merchandising within grocery, specialty food, or gourmet retail.
- Experience working with major distributors such as United Natural Foods and KeHE Distributors preferred.
- Experience managing DSD vendors including Rainforest Distribution or similar suppliers.
- Strong negotiation, analytical, and financial planning skills.
- Advanced proficiency in Microsoft Excel and retail merchandising systems.
- Passion for specialty foods, emerging brands, and premium retail experiences.
Skills Required
- 4+ years experience in CPG category management, buying, or merchandising within grocery, specialty food, or gourmet retail
- Bachelor's degree in Business, Merchandising, Food Studies, or related field
- Experience working with major distributors such as United Natural Foods and KeHE Distributors
- Experience managing DSD vendors including Rainforest Distribution or similar suppliers
- Strong negotiation, analytical, and financial planning skills
- Advanced proficiency in Microsoft Excel
- Proficiency with retail merchandising systems
- Passion for specialty foods, emerging brands, and premium retail experiences
What We Do
The Citarella Story Established in New York City in 1912, Citarella continues to be a family-run business, celebrating more than 100 years of culinary history. Led by owner, Joe Guerrera's passion for superior quality, we have grown from a respected NYC seafood shop into a gourmet market hotspot. You can find our markets in Manhattan, the Hamptons, and Greenwich, Connecticut. Our dazzling selection of products includes the highest-quality prime, dry-aged meats; a carefully curated selection of fresh produce; chef-prepared foods and pastries made from scratch every day; artisanal cheeses; cured meats; smoked fish; and an exceptional collection of our own Citarella-brand olive oils, vinegars, pastas, sauces, and chocolates. We stay true to our roots by continuing to offer the most incredible variety of the freshest seafood available. Visit us at one of our 7 locations, and our wine shop (in Greenwich, CT), or shop online at www.citarella.com. The Citarella Family
