At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.
Closing date: 28th July 2026
Interview process: Two Stage Interview Process
Working pattern: You’ll spend three days a week in the office, creating great opportunities to collaborate, strengthen team connections and build high‑impact working relationships face to face.
We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.
Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future.
The Recipe (About the Role)As a Category Lead, you will play a key role in shaping and delivering a clear, insight-led Category Vision across both customer accounts and internal teams. This role combines strategic thinking with commercial impact—translating consumer, shopper and market insights into compelling category strategies and tailored customer plans that drive sustainable growth for the retailer, the category and the wider business.
- Deliver and activate the category vision both internally and with customers, ensuring alignment to retailer strategies and wider business priorities.
- Partner with customers to bring the category strategy to life, building long-term relationships focused on shared growth across branded and private label ranges.
- Translate insight into action by developing clear point-of-purchase plans across fixtures, displays and digital touchpoints.
- Use data and insight to shape recommendations, delivering range, display and distribution outcomes for each customer.
- Provide category insight to influence judgement across commercial teams, brand strategy and New Product Development (NPD).
- Own the shopper and in-store experience, ensuring judgements reflect real customer behaviour and mission-based shopping.
- Monitor market performance and trends, maintaining a strong understanding of competitors, shopper needs and emerging opportunities.
- Develop clear category frameworks and storytelling that support marketing and commercial strategies and strengthen customer engagement.
Key Know How:
- Category management experience within Fast-Moving Consumer Goods (FMCG)
- Experience partnering with multiple grocery retailers and building effective relationships
- Strong analytical capability, translating data into clear, actionable insights
- Good understanding of shopper, consumer and customer behaviours
- Ability to create and deliver engaging, insight-led category presentations
- Confident influencing skills when working with internal and external stakeholders
- Well-organised, proactive and comfortable working in a fast-paced environment
Competitive salary & Annual Flexible benefits
We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.
- Annual bonus
- Double-matched pension scheme (up to 12% from us)
- 25 days annual leave increasing with service
- Annual Salary review
- Healthcare plan
- Discounted Weetabix products
To support our employees, we also offer:
- Continued investment in your personal development
- We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
- Access to 24/7 counselling service (via Grocery Aid partnership)
- The freedom of Flexible Work Opportunities
- Enhanced Maternity / Paternity / Adoption Leave
- Additional Time Off for Fertility Treatment and Neonatal Care
- Working Parents Support Group
- Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/
Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.
Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
We utilise our Preferred Agency Supplier Partners as and when we require additional support
#HaveYouHadYourWeetabix
Skills Required
- Category management experience within Fast-Moving Consumer Goods (FMCG)
- Experience partnering with multiple grocery retailers and building effective relationships
- Strong analytical capability, translating data into clear, actionable insights
- Good understanding of shopper, consumer and customer behaviours
- Ability to create and deliver engaging, insight-led category presentations
- Confident influencing skills when working with internal and external stakeholders
- Well-organised, proactive and comfortable working in a fast-paced environment
What We Do
Weetabix is a food processing company and the manufacturer of the UK's favourite breakfast cereal, dedicated to providing better breakfasts and healthy, nutritious food options.
