The Category Insights Manager is an integral part of the Brand team serving as a leader for insights and shopper behaviors for the O’Keeffe’s brand for each respective retailer within the channel. They will be responsible for analyzing market data, shopper behavior, and competitive landscape to generate actionable insights that inform category management strategies, including product assortment, promotion, and distribution, ultimately supporting sales driving initiatives within a specific product category by collaborating with cross-functional teams across sales, brand, and SS&P.
This position will work in support of SS&P and Sales in delivering brand objectives and works across multifunctional support team to effectively deliver customer needs.
Core Competencies:
- Insight
- Collaboration
- Communication
- Critical Thinking
- Customer Focus
- Detail Orientation
- Influence
- Flexibility
- Planning
- Problem Solving
- Reasoning
- Self-Management
Duties:
- Full analysis and insights of sales fundamentals to gain share profitably
- Collect and analyze syndicated data (Nielsen, Luminate), retailer data, and internal sales data to identify trends, patterns, and key performance indicators
- Develop custom reports and dashboards to visualize insights and communicate key findings to stakeholders
- Analyze and define the growth levers relevant to customer with specific focus on the category, selling through category insights
- Liaison between SS&P and Brand and Sales team focused on specific customer in field and supporting the Sales for category sell in stories
- Collaborate with cross-functional teams to develop category strategies aligned with overall business objectives
- Collaborate with Data Science, Consumer Insights & retailer teams to provide cohesive data attribution for the business and wholistic sell-in stories
- Track category performance against key metrics (sales, share) and identify areas for improvement
- Effectively communicate category insights and recommendations to stakeholders across different departments including sales, brand, and SS&P
- Develops business opportunities and strategies to grow brand within category
- Category expert for the Brand and competitive products at a specific customer
- Serves as a key resource for presentations for both internal and external customers.
- Other duties assigned by management.
- Periodic travel might be required.
- Demonstrated proficiency creating inferences/actionable insights from syndicated data and/or customer insights (Nielsen and Luminate/Scintilla experience strongly preferred)
- Bachelor’s degree preferred.
- 7+ years of experience in retail analytics
- Forefront thinking
- Strong analytic skill set with the ability to provide actionable recommendations based on critical metrics
- Experience presenting to & selling with retail customers
- Written and oral communication skills
- Should be goal oriented, confident, outgoing, with a desire to succeed.
- Business analytic platform experience (Power BI or other relevant software)
- Experience in enterprise data stewardship
- Experienced user of Microsoft office (Word, Excel, and PowerPoint).
Physical Demands:
While performing the duties of this job, the employee is frequently required to stoop, reach, bend, stand, walk, lift, pull, push, grasp, talk, hear, see, and lift up to 25 pounds. Specific vision abilities required by this job include close vision such as reading handwritten and or typed material and must have the ability to focus.
Company Values:
Adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
- Have fun, be passionate and show it!
- Act with integrity and respect in all relationships.
- Communicate openly and appreciate the effort of others.
- Embrace knowledge, growth and change.
- Strive for excellence in what we do every day!
Skills Required
- 7+ years of experience in retail analytics
- Demonstrated proficiency creating inferences and actionable insights from syndicated data and/or customer insights
- Experience presenting to and selling with retail customers
- Strong analytical skills with the ability to provide actionable recommendations based on critical metrics
- Business analytics platform experience, such as Power BI or equivalent software
- Experience in enterprise data stewardship
- Written and oral communication skills
- Bachelor’s degree
- Nielsen and Luminate or Scintilla experience
- Proficiency with Microsoft Word, Excel, and PowerPoint
What We Do
Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a family owned, leading manufacturer of adhesives, moisturizers and tools that are known for high quality. The company manages the Gorilla Glue®, Gorilla Tape®, O'Keeffe's® and Lutz Tool® Brands. With over 700 employees, the company has seen much success and growth and has been recognized as one of the top places to work by the Cincinnati Enquirer over the last 11 years. This growth reiterates our need to continue to bring in the best people to help run and grow the business. The Gorilla Glue® and Gorilla Tape® brands are leaders in adhesive solutions for DIYers, woodworkers and professionals. The company revamped the retail adhesive landscape with its 1999 introduction of the wildly popular Gorilla Glue, a unique, all-purpose adhesive with an amazing ability to bond almost any material including wood, ceramic, stone, metal and more. On a mission to make products that deliver impressive results, the company has since expanded its offerings to include Gorilla Tape®, Gorilla™ Super Glue Impact-Tough® Formula, Gorilla™ Wood Glue, and Gorilla™ Epoxy, further solidifying the brand’s reputation as the “go-to” product line FOR THE TOUGHEST JOBS ON PLANET EARTH®. O'Keeffe's Company® manufactures and sells Working Hands® and Healthy Feet hand and foot creams to consumers across the USA and Canada. Developed more than 25 years ago by a pharmacist, these creams are targeted to people with severely dry, cracked hands and feet. They are sold in home center and hardware stores, drug, mass and grocery stores. Gorilla Glue Company products are proudly Made in the U.S.A.
