At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.
Position Purpose:
The Category Strategy, Insights and Analytics team contributes to long-term growth for Lindt USA and the chocolate category by leading pivotal shopper research projects, mining data and insights and developing the strategic roadmap for premium category growth. This role reports into the Lindt USA Wholesale team and is highly cross-functional, regularly collaborating with Field Category Management, Brand Marketing, and Sales. The Category Insights Manager is responsible for supporting the development and implementation of the category vision both internally in partnership with the Marketing Team and externally in partnership with the Field Category and Sales Teams. Responsibilities focus on leading the shopper and category insights learning agenda, mining primary and secondary sources for insights and converting those insights into growth strategies and compelling stories that drive long term growth.
Essential Job Functions & Responsibilities:- Mine data sources including primary research, IRI, customer databases, and external reports to identify relevant and compelling insights.
- Translate insights into category and shopper strategies to drive long term growth. The insights and stories crafted by this individual will serve as the foundation for retailer specific selling stories across all classes of trade.
- Support the seasonal and drive period selling process including identifying emerging category trends, developing pre-sales projections (market share/consumption), and creating overarching selling stories to support national sales deployment meetings.
- Partner closely with senior management, field sales, and customer category teams to develop long term growth plans for key customers.
- Build-out strategic rationale supported by insights to communicate category growth opportunities to retailers.
- Support the Brand team throughout the year with requested data and insights related to growth or brand initiatives. This includes the annual Growth Plan Dialogue process, quarterly category trends reporting and maintaining the Insights Library.
- Be a core part of the roll-out and implementation of the Lindt Category & Merchandising Visions, including leading the Lindt USA Perfect Store initiative, to provide executional guidance to the sales teams in support of the merchandising and category visions.
- Collaborate with Brand Marketing, sharing relevant insights and ensuring that Brand portfolio and activation plans align with identified Category growth strategies.
Qualifications & Requirements:
Skills & Knowledge:
- 5-10 years CPG experience required.
- Category management experience preferred.
- Shopper or consumer research experience required.
- CPG analytics experience required.
Education:
- Bachelor's degree required.
Total Rewards:
Compensation Range: $108,000.00-$141,000.00
To learn more about our benefits visit https://jobs.lindtusa.com/total-rewards
Lindt USA’s salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package. Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.If you are looking to join a winning team and fast-track your career, contact us!
Join us on our journey of excellence, impact, and growth #LifeAtLindt
Skills Required
- 5-10 years CPG experience
- Shopper or consumer research experience
- CPG analytics experience
- Bachelor's degree
- Category management experience
- Must successfully pass background screening (may require drug screening)
What We Do
The Lindt & Sprüngli Group - premium chocolate for more than 175 years Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During 175 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate. The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership. Since then, the company has gone through many different eras, but the entrepreneurial spirit and passion for making chocolate that drove both the Sprüngli family as well as Rodolphe Lindt, when he invented the first truly melting chocolate and later on sold his business to Sprüngli, are still alive. Today, quality chocolate products by Lindt & Sprüngli are made at 12 own production sites in Europe and the USA. They are distributed by 36 subsidiaries and branch offices, in more than 530 own stores, and also via a comprehensive network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.
