In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Category Development Manager (CDM) develops and delivers category and shopper strategies for key customers, using data and insights to drive category growth and support our Off Premise Commercial Strategy. Working closely with Sales and Trade Marketing, the CDM creates innovative customer solutions, provides actionable shopper insights, and builds strong relationships with key external stakeholders.
Job DescriptionLEAD THE CATEGORY AGENDA FOR AGREED KEY CUSTOMERS
- Develop relationships with key customers, driving category strategy, and delivering specialised category projects.
- Ensure strong category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved.
- Commercialise category initiatives and partner with the National Sales team to drive opportunities, maximise sales effectiveness, and increase ROI.
- Lead annual Category Planning Days and end of year Category Reviews.
- Create customised retailer specific selling stories creating and leveraging all available selling materials.
DEVELOP & DRIVE THE PRODUCT, PRICE, PLACE & PROMOTIONAL STRATEGIES FOR KEY CUSTOMERS
- Set the product and ranging priorities throughout the store.
- Develop pricing and promotional strategies across the Red Bull portfolio to maintain a premium position and drive value growth.
- Drive the Space Management agenda with key customers working to minimise out of stocks and maximise our fair share index at shelf.
- Ensure merchandising principles are executed accurately and compliantly across all key customers.
- Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions.
TRANSFORM RESEARCH INTO SHOPPER & RETAIL INSIGHTS AND INSIGHTS INTO ACTION
- Analyse internal and external data (Circana, Summit, Quantium) to identfy market, shopper and consumer trends, and recommend growth opportunities.
- Leverage shopper and consumer insights to inform our Off Premise Sales strategy and Category Vision.
- Use data and insights to identify retailer growth opportunities and support shopper research initiatives.
- Work with Trade Marketing to develop shopper-focused retail concepts that drive growth and outperform competitors.
DEVELOP & EMBED CATEGORY TRAINING
- Deliver engaging category presentations and workshops across internal meetings and conferences.
- Facilitate category training across Sales and Distributor Partner teams.
- Minimum 5+ years’ experience in Category Management.
- Experience in Trade Marketing, Shopper Insights, Brand Management and Account Management (desirable).
- Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
- Excellent analytical skills with an ability to conclude data.
- Proficiency in space planning software, including JDA or Apollo, is desirable.
Thank you recruitment agencies, we will be recruiting this role directly.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Skills Required
- Minimum 5+ years of experience in Category Management
- Experience with Circana, AC Nielsen, Quantium, Synergy, or Summit
- Excellent analytical skills with the ability to draw conclusions from data
- Qualified to work in Australia and able to provide evidence of work authorization
- Experience in Trade Marketing, Shopper Insights, Brand Management, and Account Management
- Proficiency in space planning software, including JDA or Apollo
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
