Category Development Executive, CCA (8 Months)

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Purpose:

The Commercial Transformation organization in CCA spans fields to:

• Define a winner Route to consumer pathway.

• Stablish a Partner Transformation strategy.

• Boost Digital Transformation.

• Develop Sales Capabilities.

• Support for outstanding customer collaboration.

• Create a Customer Centricity organization.

• Generate best-in-class shopper understanding and insights.

• Compelling category strategies.

• Value creating Category development.

• Effective shopper marketing to support conversion at POS.

The Category Management for CCA works with Diageo Commercial, Diageo Customer Marketing, and our Key Accounts teams to identify the channel and category opportunities to guarantee outstanding physical availability and disproportionate sell outgrowth. they will influence accounts to drive successful implementation of Category Management agenda.

Key Outputs/Deliverables:

• Drive, along with involved areas (sales, commercial) the development of category management projects and CATMAN implementations for Key Accounts / Retailers

• Delivering and implementation of a differentiated range, assortment, and layout recommendations in assigned accounts.

• Track and analyze category performance metrics, including sales data, market share and profitability, to evaluate the success of category initiatives and make date-driven decisions.

• Implement CATMAN initiatives looking for growth and profitability from Retailers and Diageo and in accordance with trade investment policies.

• Find opportunity gaps and volume potential to Diageo and the category.

• Responsible for scorecard creation, measurement, & benchmarking versus objectives.

• Ensures full compliance with CARM and Diageo Code of Conduct and DMC. 

• Performs other related duties as assigned.

About you:

• Bachelor’s Degree required in Business or related field.

• English and Spanish required.

• Minimum 3 years of experience in sales and / or customer marketing / trade marketing and category management areas with specific experience of distributor-based businesses.

• Understanding about how the total sales organization operates and how to drive its effectiveness.

• Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.

• Ability to work around and within a variety of different market conditions and demographic factors.

• Strong analytical, presentation and project management skills.

• Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.

• Excellent knowledge of Microsoft PowerPoint, Excel and Planogram software are highly valued.

Flexible working options

• Role is ideally based in Costa Rica but there is flexibility for Panama based.

This role requires traveling locally within the market and within CCA (estimated 10%) and effective usage of virtual communication channels rather than face-to-face meetings with the rest of the CCA organization

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application