Category & Consumer Insights Manager

Reposted 2 Days Ago
Be an Early Applicant
Brampton, ON
In-Office
83K-128K Annually
Mid level
Other • Manufacturing
The Role
The Category & Consumer Insights Manager at Clorox is responsible for transforming data into actionable insights, driving category leadership, and collaborating with various teams to shape strategic decisions and enhance the shopper experience.
Summary Generated by Built In

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Join Our Team as a Category & Consumer Insights Manager!
Are you passionate about transforming data into actionable insights that drive business growth? Do you thrive in a dynamic environment where your strategic thinking and creativity can make a significant impact? If so, we have an exciting opportunity for you!
At Clorox, we strive to champion people to be well and thrive every single day. As a Category & Consumer Insights Manager, you will play a crucial role to seamlessly integrate insights management with category advisorship to shape and drive strategies from internal business units thru to customer execution. You transform complexity into clarity - bridging data, customer strategy, and brand execution to unlock growth.
In this role, you will:
• Integrate Shopper Insights: Serve as a strategic thought partner to our Marketing, Sales Strategy, and Customer Facing Sales teams, championing masterful storytelling and uncovering best-in-class actionable insights across consumer, shopper, category, and market to shape strategic decisions.
• Drive Category Leadership: As Category Advisor for the specified customer and categories, create a category vision that highlights impactful customer opportunities and yields profitable growth for Clorox and the customer; actively supporting line reviews, and planogram development.
• Collaborate and Innovate: Work closely with buying teams, leveraging Retailer POS and Loyalty data to deliver effective category strategy recommendations and optimize the shopper experience.
We are looking for a strategic thinker with a proven track record in category management, insights integration, and a passion for driving business growth. If you are an energetic self-starter with an entrepreneurial spirit and a knack for building strong collaborative relationships, we want to hear from you!
Join us at Clorox and be part of a team that values innovation, collaboration, and excellence. Apply now to make a meaningful impact and help us continue to lead in the industry

In this role, you will:

Shopper Insights Integration

  • Serves as insights integrator for the assigned Business Units (BUs), offering strategic thought partnership to Marketing, Sales Strategy, and Customer Facing Sales partners (commercial team).
  • Act as the strategic voice of the shopper, transforming data into actionable insights and influences decisions across the organization.
  • Champions masterful storytelling to share knowledge and enhance the commercial team’s understanding of consumer and shopper behavior with actionable insights. Shape the strategies that connect shoppers to brands and categories.
  • Manages, mines, synthesizes and grows assigned BU’s Knowledge Base / Insight Library to ensure integrity and richness of insights.
    • Uncovers and integrates multiple sources (NIQ, Shopper Intelligence, Numerator,  consumer/shopper research and consumer segmentation, etc.), to develop best in class insights,
    • In conjunction with Category Sales Strategy team, identifies category & Clorox opportunities and risks, to craft an effective set of choices that spark BU / Customer Team growth
    • Manages insights ROI by continuously leveraging existing and directing generation of new insights to inform business decisions and integration into the commercial planning process

Category Advisory & Category Leadership

  • Actively participates in Line Reviews, Plan-o-grams, and Category Captaincy with the intent of growing Top Line Sales for both the customer and Clorox.
  • Creates a category vision at the customer by leveraging category, shopper, and consumer insights that highlight impactful customer opportunities AND yield profitable growth for the category
  • Develop and present business/category reviews to the customer buyer on monthly basis by banner/category by leveraging Retailer’s POS Data, ACNielsen, Loyalty Data, and relevant shopper insights to identify risks and opportunities to positively influence customer decision-making towards rational, fact-based category decisions
  • Using space management software to develop planograms that would be shopper centric, drives optimal layouts, and maximizes sales for the category
  • Consistently expands influence and trust with customers

Other

  • Co-Maintenance of the Power BI OMNI Dashboard
  • Provide support to sales team relative to the POS databases/dashboards and syndicated  databases
  • Maintenance of the Customer POS databases within Clorox (expert contact and owner)

#LI-Hybrid

What we look for:

Years and Type of Experience:

  • 5- 7 years of related experience
  • 3 – 5 Years Category Management experience with large retailer
  • 2 – 3 Years Key Account Management in CPG organization
  • 1 – 2 Years ACNielsen background
  • 1 – 2 Years Category Analyst experience within Tier 1 CPG organization

Skills and Abilities

  • Strong strategic and analytical thinking, able to turn insights into actionable strategies.
  • Proactive leader with strong collaboration and execution skills.
  • Sound decision-making and ability to prioritize in fast-paced environments.
  • Advanced data and analytics expertise to identify opportunities and drive growth.
  • Demonstrated initiative and creativity, with an entrepreneurial mindset.
  • Excellent communication and presentation skills, both written and verbal.
  • Strong time and project management skills, able to manage multiple priorities.
  • Solid financial acumen and understanding of P&L drivers.
  • Proficiency in Excel and JDA (required); experience with loyalty and syndicated data is an asset.
  • Proven ability to build strong partnerships internally and externally.
This posting is for an existing vacancy within our organization. 

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

[Canada] Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of well-being and provide flexibility for our teammates’ unique needs. This includes robust health plans, a competitive pension program with a company match, paid time off benefits (including half-day summer Fridays, depending on location), Maternity leave benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience, and location. Below is the targeted range for this role.

  • Non-Sales: $83,278 - $128,248

  • Sales: $83,329 - $128,327

 

All ranges are subject to change in the future.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes

Top Skills

Excel
Jda
Power BI
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The Company
HQ: Oakland, CA
7,077 Employees
Year Founded: 1913

What We Do

Clorox is a global company with leading brands that have become household names: our namesake bleach and cleaning products; Ayudín® and Poett® home care products; Pine-Sol® dilutable cleaner; Fresh Step® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water filtration products; Glad® bags, wraps and containers; and Burt's Bees® natural personal care products. We manufacture products in more than two dozen countries and market them in more than 100 countries. Clorox trades on the New York Stock Exchange under the symbol CLX.

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