Category Advisor

Posted 14 Days Ago
Be an Early Applicant
Bentonville, AR
5-7 Years Experience
Consumer Web • Marketing Tech • Design
The Role
The Category Advisor will drive growth and optimize the seasonal product category in collaboration with Walmart. Responsibilities include developing product strategies, enhancing shopper experience through data insights, managing product placement, and creating comprehensive reports. Key focus is to align with Walmart's goals and improve category performance using innovative and data-driven approaches.
Summary Generated by Built In

Category Advisor - Seasonal Toys Categories (ZURU/Walmart)


ZURU Brands:

- Bunch-O-Balloons

- X-Shot Water



ABOUT ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. 

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise and Dose & Co.



YOUR ROLE 

You will drive strategic growth and elevate category performance through collaborative initiatives. Partnering closely with Walmart’s buying and merchandising teams, you will leverage advanced data analytics, industry insights, and innovative strategies to enhance Walmart’s assortment and deliver category growth for Walmart. Your role will center on crafting and executing strategies that ensure category-wide success, optimizing product placement, and enhancing shopper engagement.



HOW YOU WILL MAKE AN IMPACT

Your ability to translate data into actionable insights will be pivotal in refining Walmart’s seasonal category strategy. By delivering strategic recommendations, actionable reports, and dynamic dashboards, you will align with Walmart’s goals to boost category performance. Your proactive management of relationships with Walmart’s analysts, planners, and merchants will drive long-term success, ensuring that the seasonal category thrives and meets shopper expectations.

RESPONSIBILITIES:

  • Innovate Product Strategies: Develop and execute comprehensive seasonal product plans that enhance visibility and drive exceptional results across Walmart’s seasonal category.
  • Optimize Listings: Manage the strategic placement and presentation of seasonal products within Walmart’s modular setups, ensuring optimal visibility and impact.
  • Enhance Shopper Experience: Utilize data-driven insights to refine shopper navigation and boost purchase occasions for seasonal items, aligning offerings with shopper needs and preferences.
  • Data-Driven Insights: Apply Walmart’s proprietary data to tailor strategies for diverse store types and customer segments, maximizing seasonal product performance.
  • Creative Merchandising: Collaborate on innovative digital merchandising strategies to enhance the seasonal shopping experience and improve online conversion rates on Walmart.com.
  • Dynamic Reports: Create and implement comprehensive reports that provide actionable insights into seasonal trends, performance, and opportunities.
  • Enhanced Dashboards: Develop intuitive dashboards and data stories to convey complex information clearly and drive actionable decisions.
  • Performance Analysis: Evaluate space-to-sales metrics, competitive landscape, and industry trends to identify growth opportunities and areas for improvement within the seasonal category.
  • Strategic Walk-Throughs: Partner with Walmart’s team to enhance modular walk-throughs using data-led insights, aligning strategies and investments to achieve seasonal success.

REQUIRED:

  • Bachelor’s degree essential; an MBA or advanced degree in Analytics is highly advantageous.
  • 5+ years of experience in category management, data analysis, trade marketing, merchandising, sales forecasting, and consumer or sales research.
  • Proficiency in Microsoft Excel and PowerPoint, with advanced Excel skills preferred.
  • Experience with JDA Space Planning is a must.
  • Strong knowledge of Retailer POS data and syndicated data analysis.
  • Proven ability to manage and influence key relationships with retailers, analysts, and vendors.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.


At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.


We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.


ZURU – Tomorrow Reimagined

ZURU.com


#LI-FR1

The Company
Los Angeles, CA
220 Employees
On-site Workplace
Year Founded: 2002

What We Do

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.

Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.

The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.

With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.

ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

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