At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role for you. With a large and growing store network and ambitious plans for the future, we’re continuing to change the game in retail.
Why Join Us
- Competitive hourly rate + sales commission
- Flexible working hours to fit around your lifestyle
- Monthly group rewards and recognition
- Uniform discount and 20% discount across Frasers Group brands
- Discounted gym membership
- Career development opportunities, including nationally recognised qualifications and internal training programmes
- A fast-paced, supportive team environment
Pay rates and benefits may vary depending on age and location.
Job DescriptionAs a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.
Sales & Customer Service
- Engage with every customer to deliver outstanding service
- Use product knowledge to provide tailored recommendations
- Actively contribute to achieving and exceeding store targets
Visual Merchandising & Standards
- Maintain store presentation through stock replenishment and organisation
- Support visual merchandising standards in line with the Sports Direct brand
Operational Support
- Assist with deliveries and stock processing
- Ensure pricing is accurate and up to date
- Support stock counts and inventory accuracy
- Customer-focused with a passion for retail
- Confident, friendly, and a strong communicator
- Flexible and adaptable to business needs
- Driven to achieve goals and contribute to team success
- Proud to represent the Sports Direct brand and values
- Available to work a range of shifts, including evenings, weekends, and holidays
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Sports Direct and the wider Frasers Group.
Additional InformationOur Values
- Think Without Limits – Move fast, be bold, and bring the team with you
- Own It and Back Yourself – Take responsibility, master the basics, and drive results
- Be Relevant – Stay connected to our people, our partners, and the planet
Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.
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What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
