At Sports Direct, part of the Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you're looking to kick-start your career in retail or earn some extra cash on a flexible schedule, there's a role to suit you. With over 600 stores across the UK and Europe and ambitious plans for growth, we’re changing the game in retail.
Why Join Us?
- Up to £13.50 per hour* + sales commission
- Flexible Working Hours to suit your lifestyle
- Monthly Group Rewards & Recognition
- Uniform Discount and 20% Off across all Frasers Group brands
- Discounted Gym Membership
- Opportunities for Career Development, including National Qualifications and internal training
- Be Part of a Fast-Paced, Supportive Team environment
*rate dependent on age and location
Job DescriptionAs a Casual Sales Assistant, you’ll bring energy, enthusiasm, and customer focus to every shift. From helping customers with product selections to maintaining the look and feel of the store, you’ll contribute to a first-class shopping experience all while gaining valuable skills and building your confidence in a fun, fast-moving retail environment.
Sales & Service
- Engage with every customer to deliver outstanding service
- Use your product knowledge to offer tailored recommendations
- Drive sales to help exceed store targets
Visual Merchandising
- Help maintain store standards through stock presentation and replenishment
- Support visual merchandising standards that reflect the Sports Direct brand
Operations
- Assist with deliveries and stock processing
- Ensure pricing is up-to-date and accurate
- Support stock counts and inventory accuracy
- Customer-focused with a passion for retail
- Friendly, confident, and a strong communicator
- Adaptable with a flexible work ethic
- Driven to achieve goals and contribute to team success
- Proud to represent the Sports Direct brand and values
- You may be required to work weekends, evenings, and holidays
Your Development
From your first day, you’ll receive full in-store induction training. As you grow, you’ll have access to industry-recognised qualifications and development opportunities through our internal Team Leader Programmes and more.
Additional InformationAt Sports Direct, we live by our core values:
- Think Without Limits – Move fast, take bold action, and bring the team along with you.
- Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
- Be Relevant – Stay connected to our people, our partners, and the planet.
Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.
Apply now and be part of a winning team at Sports Direct where passion meets performance.
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
