About NewForm
NewForm is the creative intelligence company. We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter. A lot of those ads feature real creators, and a lot of those creators walk through our doors.
The role
We are producing 15+ ad shoots per day with new and returning creators, requiring significant coordination. Your role is to keep the creators moving and the office welcoming so our team can create great work.
This is a mixed role. Around half of your time is expected to go towards coordinating talent and keeping the studio and office running. The rest goes to casting and production support.
What you’ll do
Onsite talent coordination
Greet creators on arrival and direct them to their shoot
Confirm schedules in advance and manage same-day changes, including late arrivals, cancellations, reschedules and no-shows
Keep the production and casting teams informed of creator status in real time
Ensure every creator has a professional, well-organized experience at NewForm
Casting support
Assist our Casting Director with sourcing new creators on social platforms
Contact prospective creators, review self-tapes and help maintain the creator pipeline
Office and studio operations
Receive and unpack grocery and supply deliveries
Stock the kitchen, fridge and cabinets
Keep the office and studio clean and ready for the next shoot
Monitor supply levels and restock before they run out
Production support
Assist on shoots with setup, errands and general crew support
Growth
This role can grow into more senior roles within our casting or production departments. You will work directly with both teams from the start, and strong performers can move into either.
Requirements
1 to 2 years of experience in coordination, production, hospitality, events, office operations or casting
Ability to stay organized and composed when schedules change
Strong initiative and attention to detail
Clear written and verbal communication, and reliable follow-up
Familiarity with creator culture (TikTok, Instagram, UGC)
Ability to work onsite in NYC five days a week and lift up to 30 lbs
Preferred
Experience in casting, talent coordination or production
Compensation and benefits
$55,000 to $65,000 per year, based on experience.
Company-paid health, dental, and vision insurance
300/mo commuter benefit
Unlimited PTO / sick days
Team offsites
Skills Required
- 1 to 2 years of experience in coordination, production, hospitality, events, office operations, or casting
- Ability to stay organized and composed when schedules change
- Strong initiative and attention to detail
- Clear written and verbal communication and reliable follow-up
- Familiarity with creator culture, including TikTok, Instagram, and UGC
- Ability to work onsite in New York City five days a week
- Ability to lift up to 30 pounds
- Experience in casting, talent coordination, or production
What We Do
NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing. We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.
