The Role
Develop and execute monthly, on-brand casino promotions. Coordinate with CRM, design, social, and compliance teams; build promotion templates, analyze performance, and optimize campaigns from concept to launch.
Summary Generated by Built In
Responsibilities:
- Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
- Help maintain distinct promotional strategies across Bally’s brands
- Present promotional structures, mechanics, timelines, and projected costs
- Brief compelling copy and visuals to our Marketing Design & Development Team
- Collaborate closely with CRM Leads to align promotions with wider marketing activity
- Tailor campaigns to different player audiences and behaviors
- Partner with our Social Media team to ensure promotions shine on-site and socially
- Build and maintain promotion rules and templates, navigating legal and compliance approvals
- Analyze performance data to optimize and evolve future promotions
- Keep promotional mechanics, documentation, and templates organized and up to date
- Stay ahead of market trends to anticipate player and business needs
- Take new promotional ideas from concept to launch
- Jump into additional projects as the business grows and evolves
- Perform related tasks and project work as required by the business
Salary Range: $55,000-$75,000 USD
#LI-OP1
Qualifications Experience Preferred You live and breathe the Casino gaming world and can navigate CRM like it’s second nature You’ve got marketing magic and a knack for creating campaigns players can’t get enough of Project and campaign planning? You’ve got it down to a science You’re comfortable juggling CRM systems and campaign management tools like a pro Task management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools Super organized, self-driven, and proactive, you can set your own deadlines and crush them Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry Possess experience in creating and managing promotions Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.) iGaming or customer engagement experience is a plus Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Deep knowledge of the casino gaming world and CRM systems
- Experience creating and managing marketing promotions and campaigns
- Project and campaign planning skills
- Experience with task management and campaign tools (Excel, Monday.com, JIRA, Confluence)
- Ability to brief design and copy teams and collaborate with CRM and social teams
- Strong organizational, self-driven, and proactive work style
- Bachelor's degree in Marketing, Business, Communications, or related experience in Gaming
- Experience building promotion rules, templates, and navigating legal/compliance approvals
- iGaming or customer engagement experience
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
.png)
