Case Study Writer / Marketing Exec

Role Overview 

We are looking for a creative and culturally aware Case Study Writer to develop engaging, humorous, and lifestyle-driven scripts for social media video formats such as Reels, Shorts, and YouTube. The ideal candidate will have a strong grasp of storytelling, satire, and cultural trends, with the ability to connect with Gen Z and millennial audiences. 

Key Responsibilities 

• Develop original and relatable content ideas tailored for social-first video platforms. 

• Write sharp, entertaining, and trend-led scripts rooted in everyday life and observations. 

• Blend humor, storytelling, and cultural insight to create impactful content. 

• Collaborate with directors, editors, and creators for seamless execution. 

• Monitor pop culture, internet trends, and audience behaviors to keep content relevant. 

Required Skills & Competencies 

• Proven experience as a comedy, lifestyle, or content writer within digital-first brands. 

• Strong understanding of Gen Z and millennial culture, tone, and preferences. 

• Ability to write across multiple formats such as dialogues, monologues, sketches, and scripts. 

• Excellent creative writing, editing, and storytelling skills. 

• Highly organized, proactive, and collaborative in team environments. 

Preferred Experience (Good to Have) 

• Experience writing for creators, YouTube, Instagram Reels, or social-first platforms. 

• Exposure to influencer-driven or lifestyle/e-commerce brands. 

• Awareness of emerging cultural conversations and digital humor trends. 

Qualifications 

• Bachelor’s degree in Journalism, Mass Communication, English, or related field. 

• 2–5 years of experience in content/script writing for digital or video-first platforms. 

• Strong portfolio showcasing short-form storytelling or humor-based content. 

Employment Type : Full Time (Work from Office) 

Location : Mumbai (Andheri East)