The Role
The Card Operation Specialist/Manager will create and optimize promotional content, analyze user insights, and oversee growth campaigns.
Summary Generated by Built In
Key Responsibilities:
- Content Creation & Optimization: Develop and optimize various promotional copies and advertising content, including but not limited to social media posts, email marketing campaigns, and ad copies, to enhance user acquisition and engagement.
- User Insight & Strategy Optimization: Systematically collect and analyze user feedback and behavioral data to gain insights into user needs and pain points. Continuously refine user experience and growth strategies based on data-driven conclusions.
- Growth Campaign Planning & Execution: Actively participate in planning and executing user growth initiatives (e.g., acquisition, activation, retention campaigns). Take ownership of campaign performance and ultimate growth targets (e.g., user base, activity metrics).
Qualifications:
- Bachelor's degree or above, preferably in Marketing, Communications, Statistics, or a related field.
- Proven experience (2+ years) in user growth or card operations, digital marketing, or product operation.
- Results-oriented, with strong self-motivation and problem-solving abilities, thriving in a fast-paced environment.
Top Skills
Email Marketing
Social Media
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The Company
What We Do
PalmPay is building the financial superapp for Africa
