Campaigns Marketing Manager

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

As the Campaigns Marketing Manager, you will be responsible for the global, end-to-end marketing of campaigns and programs that highlight and elevate the Twitch brand, our streamers and our community at large  You will be identifying trends within the Twitch community and in culture at large and using those insights to develop end-to-end Go To Market plans that bring Twitch to life on and off our service. You will partner closely with a number of core teams including Data Science, Partnerships, Product, Creative and Comms, bringing together a cross-functional team to deliver on  that strategy..

You will demonstrate knowledge of the Twitch Community and application of consumer insights to develop campaigns, bring together cross-functional stakeholders to execute on a unified plan, and will confidently align senior leadership and C-Suite executives around those plans. You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features. You will thrive in a fast-paced environment that moves at the speed of live. You will report to the Global Head of Brand and Marketing.

You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.

You Will:

• Oversee the development of go-to-market strategy for consumer-facing programs and campaigns on Twitch, working closely with research to align the strategy to customer needs and insights
• Guide a team of cross-functional stakeholders (including Comms, Marketing, Creative, Data Science and more) to deliver effective marketing launches
• Be a trendspotter within Twitch and recommend campaigns moments that showcase the best of Twitch, globally.  
• Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels

You Have:

• 4+ years of professional experience in a corporate or startup environment
• 2+ years in a marketing capacity at a technology company
• Experience bringing consumer marketing campaigns to life in fun, effective ways

Bonus Points

• Experience working on digital communities and / or content creators

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW8736