Campaigns Manager

Posted 2 Days Ago
Be an Early Applicant
San Mateo, CA
130K-155K Annually
Senior level
Cloud • Hardware • Security • Software
Our mission is to protect people and places in a privacy-sensitive way.
The Role
The Campaigns Manager at Verkada is responsible for designing and implementing direct mail strategies aimed at enhancing demand generation marketing. This includes managing the entire process of direct mail campaigns, ensuring effective messaging, tracking campaign effectiveness, managing budgets, and staying updated with industry trends to improve future campaigns.
Summary Generated by Built In
Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

 

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

 

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.

Position Overview:
We are looking for an integrated marketer/campaigns manager who places the value of captivating and aesthetically pleasing content at the highest level to create scalable campaigns and programs that help uplift our demand generation marketing including direct mail of all kinds (video folders, brochures, gift boxes), website activations like quizzes and fun personalized walkthroughs, and field marketing programs. 

Key Responsibilities:

  • Design, implement, and iterate on direct mail strategies that support marketing and sales goals, including customer acquisition, retention, and lead generation.
  • Oversee the end-to-end management of direct mail campaigns, including vendor selection, creative development, production, execution, and fulfillment.
  • Ensure highly targeted messaging for various customer personas and industries.
  • Work closely with marketing, sales, and product teams to ensure alignment on campaign objectives, messaging, and delivery.
  • Track, analyze, and report on the effectiveness of these campaigns and activations, using insights to iterate and improve future campaigns and ROI.
  • Manage budgets for direct mail campaigns, ensuring cost-efficiency while meeting performance goals.
  • Continuously seek out new trends, tools, and technologies to enhance the impact and reach of direct mail efforts.
  • Ensure all campaigns adhere to industry regulations, best practices, and company standards for brand voice and messaging.

Requirements:

  • 4-8 years of experience in direct mail marketing, with proven success in managing large-scale campaigns.
  • Strong understanding of audience segmentation and positioning and messaging by vertical.
  • Experience working with creative teams to develop compelling messaging and design for campaigns
  • Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Strong communication and collaboration skills; experience working cross-functionally with sales, marketing, and product teams.
  • Experience with marketing automation platforms and CRM tools is a plus.
  • 0 Inbox mentality

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range

$130,000$155,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy. 

What the Team is Saying

Maddie Ondrejech
Jane Wang
Max Shen
Avia Weinstein
The Company
HQ: San Mateo, CA
2,000 Employees
On-site Workplace
Year Founded: 2016

What We Do

Verkada is the world’s largest cloud-based B2B physical security platform, offering a seamless blend of tech and safety. With six product lines — video security cameras, access control, environmental sensors, alarms, workplace systems, and intercoms — all integrated on one cloud platform, Verkada is designed for simplicity and scalability. Our real-time insights help organizations keep their spaces safe and comfortable while taking swift action to minimize security risks, workplace hassles, and costly inefficiencies.

Founded in 2016 and backed by over $460M in funding, we’ve grown fast, with 16 offices spread across four continents, 2,000+ employees, and 26,000+ customers in 85+ countries — including 82 of the Fortune 500.

Created by Stanford computer scientists and security experts, alongside Cisco Meraki’s co-founder and COO Hans Robertson, Verkada calls San Mateo, CA home. We also have offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle, Tokyo, and Korea.

Why Work With Us

Verkada’s products start with safety – video security cameras, door-based access control and alarms, and extend to operations, environmental sensors, visitor and mailroom management.

All of our products can be accessed within one cloud ecosystem, bringing the intuitive and easy-to-use nature of consumer security products to the levels of scale

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Verkada Inc Offices

OnSite Workspace

At Verkada, we have a thriving onsite culture with a world-class Workplace Team committed to designing innovative spaces that spark creativity.

Typical time on-site: None
HQSan Mateo, CA
SG
Xinyi District
Austin, TX
Mexico City
Hanyang, KR
Kraków, PL
London, UK
New York, NY
Philadelphia, PA
Salt Lake City, UT
Seattle, WA
St. Petersburg, FL
Sydney, NSW
Phoenix, AZ
Tokyo, JP
Learn more

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