Campaign Strategist

Posted 9 Days Ago
Be an Early Applicant
Park Avenue, UT
65K-72K Annually
1-3 Years Experience
AdTech • Digital Media • Marketing Tech
The Role
The Campaign Strategist is responsible for delivering timely RFP responses and coordinating proposals for sales teams. The role involves understanding client needs, tracking proposals, ensuring accurate data entry, and formulating inventory selection strategies to enhance advertising revenue. Also, sharing best practices and providing competitive market insights are key responsibilities.
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Clear Channel Outdoor

Job Summary:

Job Responsibilities
• Delivers high-quality on-time RFP responses and packages for sales teams to sell the best solution to meet client needs and increase share of advertising revenue.
• Tracks, monitors, and follows up on RFPs and proposals; coordinates and ensures fulfillment and delivery in a timely manner.
• Assures all proposal data is accurately entered into proposal generating applications and accessible to the internal production team.
• Understands client needs by partnering and collaborating with sales teams to surmise the best strategic approach for proposals and determine the appropriate value proposition.
• Applies rules and regulations pertaining to inventory selection and campaign timing, such as geographic distribution, revenue and inventory management guidelines, as well as inventory specific attributes.
• Formulates inventory selection strategy, using inputs such as quality of inventory, appropriate pricing, past client history, and demographic and behavioral targets.
• Provides guidance on delivering audiences and effectively using Clear Channel Outdoor’s market assets to help sales teams ‘sell and win the market’.
• Investigates alternative options for client proposal to upsell market.
• Consults internal resources for data intelligence and responds to sales teams within prescribed timeframes, adhering to assigned deadlines.
• Shares best practices proactively across the Campaign Strategy team.
• Provides quality competitive data, market trends, and knowledge of Clear Channel Outdoor’s positioning vs. other media and advertising companies.
• Performs all other job duties as assigned.

Job Responsibilities

  • Delivers high-quality on-time RFP responses and packages for sales teams to sell the best solution to meet client needs and increase share of advertising revenue.
  • Tracks, monitors, and follows up on RFPs and proposals; coordinates and ensures fulfillment and delivery in a timely manner.
  • Assures all proposal data is accurately entered into proposal generating applications and accessible to the internal production team.
  • Understands client needs by partnering and collaborating with sales teams to surmise the best strategic approach for proposals and determine the appropriate value proposition.
  • Applies rules and regulations pertaining to inventory selection and campaign timing, such as geographic distribution, revenue and inventory management guidelines, as well as inventory specific attributes.
  • Formulates inventory selection strategy, using inputs such as quality of inventory, appropriate pricing, past client history, and demographic and behavioral targets.
  • Provides guidance on delivering audiences and effectively using Clear Channel Outdoor’s market assets to help sales teams ‘sell and win the market’.
  • Investigates alternative options for client proposal to upsell market.
  • Consults internal resources for data intelligence and responds to sales teams within prescribed timeframes, adhering to assigned deadlines.
  • Shares best practices proactively across the Campaign Strategy team.
  • Provides quality competitive data, market trends, and knowledge of Clear Channel Outdoor’s positioning vs. other media and advertising companies.
  • Performs all other job duties as assigned.

Job Qualifications

Education and Certifications

  • Bachelor’s degree in business, advertising, media, marketing, or equivalent combination of education, training, experience, or military experience.

Work Experience

  • 3 + years’ experience in a successful sales, advertising or marketing services organization preferred.

Skills

  • Understanding of the market and competitive environment and customer needs and trends.
  • Knowledge of audience delivery and ability to understand and interpret audience metrics.
  • Understanding of multi-market strategy, pricing, and occupancy impacts and how to ‘sell and win a market’.
  • Able to analyze data and apply analysis to request from clients.
  • Demonstrates organizational skills, ability to effectively multitask, prioritize work to meet internal client needs.
  • Able to identify cause of issues and work quickly to resolve them.
  • Able to manage own time effectively to meet internal client needs.
  • Able to interact effectively and professionally with internal clients.
  • Has excellent verbal and written communications skills; listens and responds appropriately.

Competencies

  • Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
  • Attention to Detail: Working in a conscientious, consistent, and thorough manner.
  • Business Perspective: Using an understanding of business issues, processes and outcomes to enhance business performance.
  • Client Focus: Providing service excellence to internal and/or external clients.
  • Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
  • Continuous Learning: Identifying and addressing learning and developmental needs to enhance own performance.
  • Project Management: Planning, implementing, monitoring and completing projects, ensuring effective management of scope, resources, time, cost, quality, risk and communications.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.
  • Employee must have the ability to lift and move items up to 20 pounds.
  • Employee must have the ability to see written documents, computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment.

Clear Channel Outdoor will maintain compliance with all required components of the New York City vaccine mandate.

New York City Salary Range: $65,000 to $72,000

Bonus Eligible

Comprehensive Benefits package offerings, which includes:

Multiple Medical, Dental, and Vision Plans to choose from

Health Care Spending Accounts (HSA and FSA Options)

Dependent Care Flexible Spending Account

Optional Short Term and Long Term Disability Plans

Company Paid Employee Life and AD&D Insurance

Supplemental Life and AD&D Insurance (Employee/Spouse/Child)

Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance

Pre-Tax Commuter Spending Account

Employee Assistance Program (EAP)

401(k) Savings Plan with company match

Paid Time Off (Accrued Vacation and Sick Plans)

Discounted Gym Memberships

Professional Development Opportunities

Employee Resource Groups

EEOC statement

As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Location

New York, NY: 200 Park Avenue, Suite 701, 10166

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

 

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Current employees and contingent workers click here to apply and search by the Job Posting Title.

The Company
HQ: New York, NY
2,212 Employees
On-site Workplace
Year Founded: 1901

What We Do

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching people in more than 31 countries across North America, Latin America, Europe and Asia. This includes 44 of the 50 largest markets in the United States and a growing digital platform that now offers over 1,400 digital billboards across 28 U.S. markets.

Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world's largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.

We help advertisers create inspiring out-of-home campaigns via traditional and digital formats in roadside, urban, transit and airport environments, on street furniture and at retail near point of sale. We enable brands to engage with people on the move, and are pioneering the integration of out-of-home with mobile and social media to turn awareness and inspiration into engagement and purchase.

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