Hearst Television is seeking a Campaign Specialist to be responsible for executing, optimizing, and reporting on digital advertising campaigns across a variety of channels. This role ensures that campaigns deliver against performance goals, meet client expectations, and leverage best-in-class targeting, creative, and measurement tactics. This role reports to the Senior Campaign Manager. This role requires in-office presence. The work location is in Charlotte, NC, at the Hearst Service Center.
Key Responsibilities
Campaign Execution & Management
- Coordinate with internal and offshore trafficking teams to set up, launch, and manage campaigns across multiple ad servers and DSPs.
- Oversee trafficking, QA, and pacing to ensure accurate and timely delivery.
- Troubleshoot campaign issues (tracking, tags, pixels, discrepancies, and pacing) and coordinate resolution with trafficking teams as needed.
- Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline, pacing, performance, and address day-to-day questions.
- Provide technical support across products, including On-Site, Audience Extension, Social, and Native.
- Monitor daily performance and implement optimization strategies to improve KPIs (CTR, CPA, ROAS, video completion rates, viewability, etc.).
- Deliver strategic insights and optimization recommendations aligned with client objectives, and work with trafficking teams to execute changes.
Reporting & Insights
- Produce weekly and ad hoc performance reports with insights, trends, and actionable recommendations.
- Present results to internal teams and clients with clear, data-driven narratives.
- Identify and disseminate learnings that inform future campaign strategies and proposals.
- Partner with Finance and Operations to support monthly billing and resolve discrepancies.
Qualifications
- 2–5 years of experience managing digital advertising campaigns.
- Proficient with major ad platforms Google Ad Manager (GAM), Meta, DV360 or other DSPs, etc.).
- Strong analytical skills, including comfort working with metrics, dashboards, and Excel/Google Sheets.
- Experience with trafficking, pixels, UTMs, and third-party tracking tools.
- Excellent communication and project-management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Familiarity with brand-safety tools, verification platforms, and attribution systems.
- Agency, publisher, or large media-organization experience.
- Understanding of SEO/SEM, social strategy, and content marketing.
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- 2-5 years of experience managing digital advertising campaigns
- Proficiency with Google Ad Manager, Meta, DV360, or other DSPs
- Strong analytical skills and comfort working with metrics, dashboards, Excel, and Google Sheets
- Experience with trafficking, pixels, UTMs, and third-party tracking tools
- Excellent communication and project-management skills
- Ability to manage multiple campaigns and deadlines simultaneously
- Familiarity with brand-safety tools, verification platforms, and attribution systems
- Agency, publisher, or large media-organization experience
- Understanding of SEO/SEM, social strategy, and content marketing
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
