The Role
Reviews outbound loyalty campaigns before deployment, validating content, personalization, audience targeting, data integrity, links, platform settings, compliance, and brand standards. Tracks defects, communicates issues to Development, owns QA sign-off, and improves testing documentation and checklists. Success is measured by low defect rates, timely reviews, clear defect logs, and effective oversight of marketing operations.
Summary Generated by Built In
Join our India Tech Hub – Be among the first hires!
Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.
ABOUT THE TEAM AND WHAT WE’LL BUILD TOGETHER
The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.
HOW YOU WILL MAKE AN IMPACT
- Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
- Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
- Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
- Check all links, UTM parameters, and redirect destinations for accuracy
- Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
- Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
- Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
- Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
- Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
- Maintain and improve QA documentation, checklists, and testing standards over time
- At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth
As a Campaign QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.
WHAT YOU NEED TO BE SUCCESSFUL
- Bachelor’s degree or equivalent experience
- 1–3 years of experience in QA, marketing operations, or digital campaign review
- Familiarity with email marketing platforms and campaign QA workflows
- Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
- Understanding of audience segmentation, targeting logic, and suppression requirements
- Methodical, process-oriented approach; comfortable working from checklists and documented standards
- Clear communicator — able to describe defects precisely and escalate risks without ambiguity
- Working knowledge of HTML/CSS email rendering
- Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
- Experience using defect tracking tools (Jira, or similar)
- Knowledge of AMPScript or dynamic content logic in campaign platforms
- Understanding of the client’s operations
- Documentation of processes and procedures
- Oversight of marketing operations end-to-end
Required Knowledge, Skills, and Experience:
Additional Skills That Will Help You Stand Out:
HOW YOUR SUCCESS WILL BE MEASURED
About Kobie
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.
As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.
We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard.
Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.
To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.
As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection.
Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.
Skills Required
- Bachelor's degree or equivalent experience
- 1-3 years of experience in QA, marketing operations, or digital campaign review
- Familiarity with email marketing platforms and campaign QA workflows
- Strong analytical attention to discrepancies in data, copy, and configuration
- Understanding of audience segmentation, targeting logic, and suppression requirements
- Methodical, process-oriented approach using checklists and documented standards
- Clear communication and ability to describe defects and escalate risks precisely
- Working knowledge of HTML/CSS email rendering
- Familiarity with Salesforce Marketing Cloud or an equivalent enterprise ESP
- Experience using defect tracking tools such as Jira
- Knowledge of AMPScript or dynamic content logic in campaign platforms
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The Company
What We Do
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology.
