As a Campaign Project Manager (Content Production Specialist) for Region Central Europe, you play a key operational role focused on project management, process coordination, and stakeholder alignment, ensuring smooth and efficient content production and delivery across markets and channels. You are responsible for securing the localisation, adaptation, and distribution of all paid media and store content through close collaboration with production agencies, media agencies, and store teams. You work towards aligned, cross-functional goals, driving omni-channel sales performance and customer centricity in every part of your work.
You will:
- Be fully immersed in the local daily customer communications plan to anticipate the asset production needs for paid media (TV, DOOH, OOH, OLV, Display, Social, Print) and store communications.
- Closely collaborate with Media Specialists & Media Agencies to support the implementation of paid media and store activities.
- Brief & coordinate media asset requirements with local Media Agencies, media vendors, regional Production Agencies, and Content Operations teams.
- Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens.
- Brief & coordinate POS and assets for all relevant media channels.
- Brief & coordinate asset requirements with the regional Production Hub, Material team, and local Content Operations team.
- Collect input and feedback from stores, vendors, and the Visual team on in-store and window communications and asset allocation, sharing insights with relevant stakeholders.
- Ensure a cost-efficient and effective asset distribution to every touchpoint and approve campaign costs for unique regional POS, OOH, and DOOH material.
- Be bold and dare to think outside the box and pitch ideas to stakeholders.
WHO YOU'LL WORK WITH
As a Content Production Specialist, you are part of the Content Operations team within Customer Activation & Marketing (CA&M). You collaborate closely with local Media Agencies, regional Production Agencies, Content Operations teams, the NCG team, and Store Visual teams to ensure effective planning, production, and distribution of paid media, performance media and in-store content.
WHO YOU ARE
We are looking for people with…
- A degree in Marketing, Media, or Production Management – or 3–5 years of relevant working experience in marketing or media roles (agency or client side).
- Expertise in formats and assets for paid media (TV, OOH, OLV, Display, Social, Print, etc.).
- Good understanding of printed formats and communications used in retail stores, as well as the local media landscape and how media agencies operate.
- Operative content production experience and hands-on mentality.
- Experience in planning production for multiple channels.
- High-level English (spoken and written).
And people who are…
- Structured, organized, and efficient with strong analytical ability.
- Pushing boundaries and always improving their work.
- Insight- and data-driven with proven ability to drive results and work towards goals.
- Effective communicators who collaborate well across functions and stakeholders.
- Passionate about multi-channel content strategies spanning copy, POS, and paid media.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday and & Other Stories
- Corporate Benefits with special conditions on a wide range of products and services
- Holiday Pay
- Company Pension Scheme
- Employee Assistance Program with Lyra
JOIN US
This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Berlin or Hamburg, with the expectation of working from our office for three days per week.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Top Skills
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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