Campaign Platform Architect

The purpose of this role is to take campaign platform implementation projects for Salesforce through the entire development life cycle. This role will work as the solution lead and will be directly involved in the architecture, solution design, development, testing and deployment of the campaign platform. This role serves not only as the technical subject matter expert for the given platform, but also as a consultant on projects involving multiple technologies and components.

Job Description:

Architecture & Solution Design

• Ensure the implementation of agreed architecture and infrastructure to follow client’s architectural guidelines
• Strategy planning and architecture of SFMC, DC (Data Cloud), MCI (Marketing Cloud Intelligence)
• Design Data Cloud
  • Data integrations (salesforce ecosystem, website, data warehouse, etc)
  • Data model
  • Identity resolution
  • Segmentation guidelines
• Design packaged solutions for SFMC
  • Web forms
  • Cusotmer journeys
  • Email templates
  • Reporting
• Technical review of business cases and designing solutions to accommodate business needs.

Team Leadership & Guidance

• Condust technical grooming sessions
• Oversee assigned programs (e.g., conduct code review) and provide guidance to team members
• Lead and coordinate the delivery team on the ways features should be implemented
• Facilitate deliveries across an agile team to ensure adherence to architectural guidelines and solutions
• Address technical concerns, ideas, and suggestions

Problem Solving & Risk Management

• Assist with solving technical problems when they arise
• Identify project issues/risks and present alternatives to alleviate or resolve
• Flag solution dependencies to the delivery manager and product owner to manage them beforehand

Monitoring & Continuous Improvement

• Monitor systems to ensure they meet both user needs and business goals
• Identifying opportunities to improve product stabilization, refactoring, and improvements for DC, SFMC, and MCI

Client Relationship & Business Stakeholder Guidance

• Act as a trusted advisor to business stakeholders, ensuring alignment between technical solutions and business objectives
• Provide continuous guidance to stakeholders on the best industry standards and practices, ensuring the architecture remains innovative and forward-thinking
• Collaborate closely with business teams to understand their ideas and translate them into achievable technical solutions
• Be available to consult with stakeholders at all stages, ensuring that technical decisions align with business goals and are scalable for future growth
• Drive innovation by proactively identifying and recommending new technologies or improvements that can enhance business outcomes

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent