Campaign Planner

Posted 6 Hours Ago
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Allentown, PA
Junior
AdTech • Digital Media • Marketing Tech
The Role
The Campaign Planner supports sales by organizing proposals, conducting data analysis, and enabling profitability. Responsibilities include collaborating with Account Executives, understanding client needs, developing sales proposals, and managing communication for campaign execution. The role demands excellent organization and communication skills to enhance customer satisfaction and account growth.
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Clear Channel Outdoor

Job Summary:

The Campaign Planner is a sales support role and subject matter expert with organizing proposals and RFP response documentation, data gathering and analysis, and enabling sales & profitability. It is primarily a tactical and execution role working in close partnership with Account Executives, Sales Coordinators and Market Experts in Clear Channel offices nationwide. In addition, the Campaign Planner works closely with customers to maintain communication in order to help grow accounts, develops tactics to increase customer satisfaction by facilitating all aspects of the customer’s account in cooperation with the Account Executives.

Job Responsibilities:

  • Uses campaign planning tools to assist in the development of sales proposals with support from the Sales Coordinators.
  • Collaborates with Account Executives to understand and support client proposal requirements; including templates, audience research, competitive spending data and creative and production requirements.
  • Reviews final proposals and ensures all of the requirements for a successful and compelling proposal that meets/exceeds client expectations are documented.
  • Understands customer needs, focusing on client service and supporting Account Executives in deepening sales within existing accounts.
  • Provides proposed rate information based on market and corporate guidelines.
  • Ensures relevant and accurate turnaround of proposal requests in a timely manner.
  • Communicates with Account Executives, Internal Sales Coordinator team, Market Experts and Clients regarding proposal revisions, campaign optimization and final inventory approvals.
  • Supports Account Executives in development of client proposals; including customized spreadsheets, pricing data, marketing material, etc., and assembling required documents for client proposals.
  • Works with Clear Channel Airport markets to ensure inventory is held appropriately for clients.
  • Works closely with Account Executives to effectively manage renewals & expiring contracts
  • Works closely with Campaign Inventory Specialists and Advertiser Client Services teams on post-sale communication & execution.
  • Runs post-campaign reports to monitor arrival and posting of creative material, proof of performance of contracted advertising campaigns and take-down of creative material.
  • Other duties as assigned.

Job Qualifications:

Education

  • 4-year college degree, BA/BS or equivalent preferred or a combination of relevant work and educational, military experience.

Work Experience

  • 2+ years of experience in sales, sales assistant or support role; Media/Advertising sales preferred

Skills

  • Organized with ability to multi-task, manage own time, and prioritize work.
  • Ability to gather information, sort through complex issues, seek input from others, and operate independently.
  • Ability to identify root cause of issues and work quickly to resolve them.
  • Exhibit financial and business acumen.
  • Excellent communication skills; actively listens to and partners with others, possesses strong written & verbal communications and document creation skills.
  • Ability to work well in a team environment while accomplishing individual projects.
  • Working knowledge of advertising industry, media sales development, planning & competitive formats, and pricing & product development preferred.
  • Competent in Microsoft software applications (i.e., Word, Excel, Outlook, and PowerPoint)

Competencies

  • Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
  • Attention to Detail: Working in a conscientious, consistent, and thorough manner.
  • Business Perspective: Using an understanding of business issues, processes, and outcomes to enhance business performance
  • Client Focus: Providing service excellence to internal and/or external clients.
  • Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
  • Planning and Organizing: Reaching goals that are central to organizational success by making and following plans and allocating resources effectively.
  • Problem Solving: Identifying problems and the solutions to them.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands. 
  • Employee must have the ability to lift and move items up to 15 pounds. 
  • Employee must have the ability to see written documents and computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment. 

Location

Allentown, PA: 7450 Tilghman Street, Suite 104, 18106

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

 

Our organization participates in E-Verify. Click here to learn about E-Verify.

 

Current employees and contingent workers click here to apply and search by the Job Posting Title.

The Company
HQ: New York, NY
2,212 Employees
On-site Workplace
Year Founded: 1901

What We Do

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching people in more than 31 countries across North America, Latin America, Europe and Asia. This includes 44 of the 50 largest markets in the United States and a growing digital platform that now offers over 1,400 digital billboards across 28 U.S. markets.

Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world's largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.

We help advertisers create inspiring out-of-home campaigns via traditional and digital formats in roadside, urban, transit and airport environments, on street furniture and at retail near point of sale. We enable brands to engage with people on the move, and are pioneering the integration of out-of-home with mobile and social media to turn awareness and inspiration into engagement and purchase.

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