Campaign Performance Anaylst

Posted 2 Days Ago
Be an Early Applicant
United States of America
3-5 Years Experience
eCommerce • Retail • Sales
The Role
As a Campaign Performance Analyst, you will analyze and optimize the performance of Meijer Media campaigns, prepare performance reports using data visualization, and provide actionable insights to improve media results. You will collaborate with various teams and stay updated on industry trends.
Summary Generated by Built In

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

 

Please review the job profile below and apply today!

We are looking for a Campaign Analyst to join our Meijer Media team and help us measure and optimize the performance of our Meijer Media campaigns. As a campaign analyst, you will be responsible for preparing vendor-facing campaign performance reports that measure the impact and effectiveness of media tactics. As a Campaign Performance Analyst within the Meijer Media organization, you will analyze marketing performance results, develop and socialize insights, and promote experimentation to identify growth opportunities. You will work closely with numerous stakeholder teams, including Ad Ops, Sales as well as Tech, Data and Analytics CoE Teams.

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What You’ll be Doing: 

  • Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc.

  • Analyze campaign performance across different channels, segments, creatives, and products. 

  • Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective. 

  • Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation. 

  • Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement. 

  • This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications): 

  • 3-5 years of experience in analytics and reporting at a publisher, ad network, Retail Media Network or eCommerce /retail company. 

  • Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc. 

  • Familiar with digital platforms and tools, such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc. 

  • Ability to work directly with external partners (Ad Agency and Tech vendors) to get access to data and get clarification / more granular information as needed. 

  • Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI. 

  • Strong analytical, problem-solving, and critical thinking skills. 

  • Excellent communication, presentation, and interpersonal skills. 

  • Attention to detail, accuracy, and quality. 

  • Ability to work independently and collaboratively in a fast-paced environment. 

Top Skills

Adobe Analytics
Facebook Ads Manager
Google Analytics
Google Marketing Platforms
Pinterest
Power BI
Tradedesk
The Company
Grand Rapids, Michigan
26,032 Employees
On-site Workplace
Year Founded: 1934

What We Do

It takes guts to start a business during the Great Depression. And it takes vision to keep it going. Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Almost thirty years later, his son, Fred, pioneered the world’s first ever supercenter – setting the table for who we are today: a multi-billion-dollar household name in retail.

Of course, we’re not done. Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping … again.
A lot has changed over the years, except for one thing; we’re still family owned. And that sense of family runs deep in everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years.

So, if you appreciate the pioneering spirit of Meijer, we’d like to connect with you. Because the bigger our family, the better

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