The Campaign Operations Specialist provides advanced operational support across tracking, attribution, and lead routing systems, while assisting with key media partner relationships and supporting campaign launch readiness.
Essential Functions/Duties Performed Regularly:
- Own tracking and attribution setup for assigned partner accounts, including troubleshooting escalated issues.
- Assist with managing relationships of assigned media partners, acting as both technical and commercial point of contact.
- Guide campaign launch readiness: validate tracking, routing, and compliance ahead of go-live.
- Collaborate with the Digital Operations Coordinator on shared tools and processes.
- Audit live campaigns within assigned accounts for delivery, tracking, or compliance discrepancies.
- Escalate unresolved or high-risk issues with diagnostic context.
- Produce partner-specific performance reporting and reconciliation.
- Support documentation of technical specs and change logs for assigned accounts.
- Other duties as assigned.
Education: Bachelor’s degree in Marketing, Business Administration or related field or equivalent combination of education and experience required.
Work Experience: 3-5 years of experience in digital marketing operations, AdTech/MarTech, or advertising traffic management, with demonstrated ability to own partner/client accounts.
Licenses or Certification: Google Analytics 4 and/or Meta Certified Technical Implementation Specialist certifications preferred.
Skills Needed:
- Advanced knowledge of tracking infrastructure (GTM, pixels, event pipelines, UTM governance)
- Proven ability to manage a partner or account relationship independently
- Troubleshooting skills beyond entry level — able to diagnose, not just flag, discrepancies
- Comfortable acting as a technical resource for partners directly
- Solid reporting and data reconciliation skills
Physical Requirements:
Standing, walking, sitting, repetitive movements and use of mechanical controls, such as a keyboard, are frequently required.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience)
- 3-5 years experience in digital marketing operations, AdTech/MarTech, or advertising traffic management
- Advanced knowledge of tracking infrastructure (Google Tag Manager, pixels, event pipelines, UTM governance)
- Proven ability to manage a partner or account relationship independently
- Troubleshooting skills beyond entry level; able to diagnose discrepancies
- Ability to act as a technical resource for partners directly
- Solid reporting and data reconciliation skills
- Google Analytics 4 and/or Meta Certified Technical Implementation Specialist certifications
What We Do
Broughton Partners is an innovative, technology-first legal marketing and case acquisition company that connects law firms with qualified claimants, providing mass tort support and strategic guidance.
