Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place.
Job Title: Campaign Operations Manager
Location: Hybrid Role Based in Atlanta
Department: Marketing/RevOps
Reports to: Director of Revenue Operations
About the Role:
We’re looking for a Campaign Operations Manager to own the end-to-end execution of our marketing campaigns. In this pivotal role, you’ll be the operational backbone of our marketing engine, ensuring multi-channel campaigns (programmatic, email nurtures, LinkedIn, web chat, direct mail, and more) are delivered with precision, speed, and scale.
You’ll optimize workflows, coordinate across global teams, and make sure every campaign launches on time, on brand, and with measurable impact. The ideal candidate combines a deep understanding of Account-Based Marketing (ABM) strategies—1:1, 1:few, and 1:many, with hands-on expertise in technologies like Demandbase, Marketo, Outreach, Qualified Chat, and Salesforce.
Key Responsibilities
- Lead the full campaign operations lifecycle, from intake and setup through execution, QA, and performance measurement.
- Partner with demand generation, digital marketing, ABM, and regional teams to execute campaigns across channels and segments.
- Operationalize ABM strategies, ensuring personalization, audience targeting, and channel orchestration.
- Manage campaign calendars and workflows to ensure timely, efficient launches.
- Maintain systems for audience segmentation, lead flow, tagging, UTM tracking, and attribution.
- Collaborate with analytics and marketing ops to deliver reporting and actionable insights.
- Troubleshoot execution issues and remove bottlenecks quickly.
- Maintain documentation, process guidelines, and operational playbooks.
- Continuously improve campaign processes for scalability and efficiency.
Qualifications
- 5+ years in campaign operations, marketing operations, or integrated marketing in a B2B enterprise environment.
- Proven success executing ABM programs across 1:1, 1:few, and 1:many approaches.
- Proficiency with Demandbase, Marketo, Salesforce, Outreach, Qualified Chat. Strong understanding of multi-channel campaign orchestration and automation.
- Exceptional project management skills; adept at juggling multiple campaigns.
- Highly detail-oriented with a process-first mindset and strong execution bias.
- Excellent collaboration and communication skills across global, cross-functional teams.
- SaaS or technology sector experience preferred.
What Success Looks Like
- Campaigns launch on time, with high quality and measurable business impact.
- ABM efforts are precisely targeted, coordinated, and personalized.
- Operational inefficiencies are identified and eliminated proactively.
- Campaign data is clean, consistent, and drives actionable decision-making.
- You’re recognized as the go-to expert for cross-functional campaign execution and a key driver of marketing success.
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At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.
We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.
Top Skills
What We Do
For more than 30 years we have earned a reputation for building technology solutions that solve the most complex business problems in supply chain, inventory and omnichannel.
