Campaign Manager

Posted Yesterday
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Gothenburg, SWE
In-Office
Junior
AdTech • Marketing Tech
The Role
Manage campaign implementation, ad ops, tag management and martech to ensure correct creative delivery, measurement, and reporting. Optimize campaigns toward KPIs, QA measurement tools, and communicate technical solutions to internal teams and clients.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.


Role Summary and Impact

As a Campaign Manager, you are expected to contribute input to the team to identify the best technology and tools to support our clients' campaigns to be followed up and optimized according to the proposed media strategy. Our Campaign Managers play a key role in ensuring that we use the best technical solutions and tools to optimize our clients' campaigns towards set goals and secure the conditions for analysis and reporting. A Campaign Manager is solution-oriented, analytical, structured, and has a burning interest in the rapid technological development we see in media and communication. Our Campaign Managers are good team players and have an easy time describing complex technical solutions in a structured and pedagogical way; both for members within the client team and the client/partners.
As a Campaign Manager, you will have the opportunity to specialize in your discipline while working cross-functionally between several specialist and client teams.

Some of the things we would like you to do:

  • Ensure quality and efficiency in daily delivery related to Adops, Tag-management, and Martech. 
  • Responsible for campaign implementation and quality assurance of measurement and data for campaign reporting. 
  • Responsible for material specification, material delivery, and displaying the right message to the right target group at the right time. 
  • Ensure the right measurement and verification tools required to report on set media KPIs.

Skills and Experience 

We believe you have around 1–3 years of relevant experience, ideally from an agency, publisher, or similar environment. You are a structured and proactive person with strong attention to detail and a genuine interest in new technology and digital innovation. You enjoy working in a fast-paced environment and bring a forward-thinking approach to your work.
To succeed in this role, solid experience with Google Campaign Manager, Facebook Business Manager, and Google Analytics is crucial. Experience with other digital marketing tools and platforms is a plus.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. 

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and “klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  
   
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  
 
Application

We are currently recruiting for a full-time permanent position at our office in Gothenburg, starting as soon as possible. We apply a six-month probationary period. In addition to reviewing your CV and conducting interviews, our recruitment process includes a testing phase. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible. We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences. 

Contact
If you have questions about the position, feel free to contact Maria Pecanac, [email protected], or Karin Caig, [email protected]. Due to GDPR, we do not accept applications via email.   
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Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • 1-3 years relevant experience (agency, publisher, or similar)
  • Solid experience with Google Campaign Manager
  • Solid experience with Facebook Business Manager
  • Solid experience with Google Analytics
  • Experience with AdOps, tag-management, and Martech
  • Experience with other digital marketing tools and platforms
  • Structured, proactive, attention to detail; strong communication and teamwork skills

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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