We're looking for a Campaign Manager to take ownership of integrated marketing campaigns from insight and planning through to execution and performance analysis.
Working at the heart of the Marketing team, you'll collaborate with channel specialists, creative teams, agencies and commercial stakeholders to deliver standout campaigns across TV, digital, CRM, social, PR, partnerships and more. From major seasonal moments to always-on activity that drives customer engagement and growth, you'll play a pivotal role in ensuring campaigns are delivered seamlessly across every touchpoint.
This is a fantastic opportunity for a Campaign Manager who enjoys variety, loves working cross-functionally and is passionate about creating customer-focused campaigns that make an impact. You'll have end-to-end ownership, significant exposure across the business, and the chance to shape campaigns that reach millions of customers while continuously testing, learning and optimising performance.
Key Responsibilities
• Manage the execution of key seasonal campaigns across all channels, including major trading moments such as Christmas, Valentine's Day and Mother's Day.
• Build and maintain campaign plans, timelines and briefs to ensure successful delivery.
• Coordinate cross-functional teams to deliver campaigns on time and to a high standard.
• Own the day-to-day delivery of always-on campaign activity.
• Continuously optimise campaigns to improve performance and efficiency.
• Support test-and-learn initiatives across channels to drive ongoing improvement.
• Support delivery of new customer acquisition targets through campaign activity.
• Drive engagement and repeat purchase from existing customers, particularly across CRM and owned channels.
• Monitor and optimise performance across different audience segments.
• Work closely with CRM, social, media agency, PR and partnerships teams to ensure joined-up execution.
• Ensure consistency of messaging and brand across all customer touchpoints.
• Track and report on campaign performance across channels.
• Identify optimisation opportunities and implement improvements.
• Support post-campaign analysis and insight generation.
About You
• Proven experience in marketing or campaign management roles, with around six years' relevant experience.
• Experience delivering campaigns across multiple channels, including digital, CRM and social.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Data-driven approach to decision-making and campaign optimisation.
• Excellent attention to detail and commitment to high-quality execution.
• Strong communication and stakeholder management skills.
• Ability to build effective relationships and bring teams together behind shared goals.
• Passion for creating customer-focused campaigns that deliver measurable impact.
Interview Process
• Stage 1: Recruiter Screening
• Stage 2: Hiring Manager Interview
• Stage 3: Interview with the Marketing Director, including a task/presentation element
• Offer! 🎉
Skills Required
- Around six years' relevant marketing or campaign management experience
- Experience delivering campaigns across multiple channels including digital, CRM and social
- Strong project management and organisational skills
- Data-driven approach to decision-making and campaign optimisation
- Excellent attention to detail and high-quality execution
- Strong communication and stakeholder management skills
- Ability to build effective relationships and align teams behind shared goals
- Passion for creating customer-focused campaigns that deliver measurable impact
What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
