At AKQA (part of WPP) we imaginatively apply art and science to create transformative experiences, accelerate growth and future-proof organisations. AKQA designs every touchpoint along the customer journey with unmatched native ability to define, find, connect, and inspire audiences across all brand interactions.
The Paid Media Campaign Manager is responsible for planning, executing, and optimising high-impact digital campaigns that drive measurable business results. This role translates strategic direction into effective campaign execution, delivering performance against client objectives.
You will work closely with media, creative, and strategy teams to ensure campaigns are delivered with precision and continuously optimised. Building strong client relationships, providing clear performance insights, and identifying opportunities for growth are central to this role.
ROLE REQUIREMENTS
- Plan, execute, and optimise paid media campaigns across Meta, X, LinkedIn, Reddit, Amazon and TikTok.
- Participate in client meetings, including evening calls (depending on the client and their time zone), as required.
- Monitor and analyse campaign performance, delivering actionable insights and optimization recommendations.
- Collaborate with creative teams to develop high-performing ad assets.
- Build and manage remarketing audiences to improve campaign efficiency and performance.
- Contribute to campaign strategy and identify opportunities to drive growth.
- Stay up to date with industry trends, platform updates, and best practices.
- Deliver against and exceed defined KPIs and performance targets.
- Maintain strong attention to detail across campaign setup, management, and reporting.
QUALITIES AND CHARACTERISTICS
- Strong understanding of paid media platforms, targeting, optimisation, and performance measurement.
- Proven ability to manage multiple clients and campaigns simultaneously.
- Results-driven mindset with strong analytical and problem-solving skills.
- Experience developing and executing performance-focused digital media strategies.
Explore our extensive range of benefits here.
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Top Skills
What We Do
The imaginative application of art and science. AKQA is a design and communications company that employs 2,200 professionals in 29 studios across five continents. Awarded two Cannes Lion Grand Prix’s in 2019, and recently named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies.
