Duties and Responsibilities
- Campaign Design: Act as a hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives. Define objectives, target audiences, messaging, and channels, then bring campaigns to life through execution.
- Multi-Channel Campaign Management: Execute campaigns across multiple channels including email, paid media, content syndication, webinars, field and regional events, and digital programs. Collaborate with internal and external stakeholders to ensure delivery and performance.
- Content Strategy & Creation: Define long-form and short-form content needs to support campaign narratives. Write and evaluate content to ensure it maps effectively to the buyer's journey and is crafted specifically for direct response.
- Creative Innovation: Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors, using unique messaging and tactics to disrupt standard industry tropes.
- Data-Driven Optimization: Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.
Knowledge, Skills, and Abilities (KSAs)
- Creative Mindset: The ability to think outside the box to disrupt standard marketing approaches while maintaining alignment with business goals.
- Execution-excellence: Strong ability to manage multiple campaigns simultaneously while maintaining attention to detail and deadlines.
- Analytical Mindset: Comfortable analyzing performance metrics and making data-informed recommendations for optimization.
- Cross-Functional Collaboration: Strong interpersonal skills to lead diverse teams without direct authority.
- Tech Stack Fluency: Proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo) and CRMs (Salesforce).
- AI Proficiency: Ability to leverage Generative AI tools to accelerate content production, brainstorm "break-away" creative concepts, and personalize messaging strategies, analysis, and automation at scale.
Required Education and Experience
- 4+ years of experience in demand generation or integrated campaign management.
- Demonstrable history of meeting or exceeding pipeline and revenue quotas.
- Experience managing multi-channel campaigns that successfully align Sales and Marketing teams.
- Experience navigating Salesforce and Hubspot or Marketo.
Preferred Education and Experience
- Intent platform (Demandbase, Bombora, 6Sense) proficiency.
Travel
- up to 25%
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What We Do
Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting in finance and commercial teams, Enable helps better manage rebate complexity with automated real-time data and insights, accurate forecasting, and stronger cross functional alignment. This lets you — and everyone else you authorize in your business — know exactly where you are with rebates. Then you can extend Enable externally to your suppliers and/or customers, setting you and your partners up to use rebates as a strategy with one collaborative place to author, agree, execute, and track the progress of your deals.









