Campaign Manager

The Role:

The Campaign Manager will be responsible for developing and executing integrated marketing campaigns that are tailored to our target customer segments. This role requires a deep understanding of the life science market, strong analytical skills, and the ability to work cross-functionally in a dynamic environment. The ideal candidate will have extensive experience in creating and optimizing campaigns that deliver marketing qualified leads (MQLs) and achieve revenue goals.

Primary responsibilities for this role include:

• Develop and execute integrated marketing campaigns that align with the company's strategic goals, target customer segments and taking into consideration the appropriate channels to drive demand.
• Create and manage content and tactical plans that effectively communicate tailored messaging to target customer segments.
• Collaborate with Sales, Service, Product Management, and Product Marketing teams to ensure campaign alignment and maximize impact.
• Utilize a deep understanding of commonly used marketing techniques and life science channels to drive demand and achieve campaign objectives.
• Analyse campaign performance data, set up dashboards, and provide insights to optimize campaigns based on data-driven decisions.
• Develop and maintain a comprehensive understanding of the target customer segments, including their needs, pain points, and behaviours.
• Manage campaign budgets and timelines, ensuring all campaigns are delivered on time and within budget.
• Continuously monitor industry trends and incorporate best practices to enhance campaign effectiveness

We are ideally looking for someone with the following skills and experience

• Master’s degree in Marketing, Life Sciences, or a related field; advanced degree preferred.
• 5-10 years of experience in marketing within the life science tools industry.
• Proven track record in developing and executing successful integrated marketing campaigns.
• Experience in managing and optimizing digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Strong analytical skills with the ability to interpret data and optimize campaigns based on insights.
• Experience with marketing automation platforms and CRM systems.
• Experience working cross-functionally in a dynamic environment, particularly with Sales, Service, Product Management, and Product Marketing teams.
• Deep understanding of commonly used marketing techniques and specific life science channels.
• Excellent project management and organizational skills.
• Strong communication and collaboration abilities

We know there is no such thing as the perfect candidate and that there is great value in transferrable skills, so please don’t feel you have to tick all of the above boxes to apply!

Why work for Refeyn?

Compensation and core benefits

• We anticipate a salary between £45,000 and £55,000 for this role, depending on the candidate’s experience.
• 25 days annual leave per year in addition to bank holidays
• Up to 7% employer matched pension contribution
• Private health insurance from day one plus critical illness cover, income protection and life insurance
• Give as You Earn and Cycle to Work salary sacrifice schemes.

Family Friendly Benefits

Refeyn offers YellowNest Nursery Scheme to all employees once probation is passed, and new parents can benefit from up to 17 weeks fully paid maternity, adoption and shared parental leave, 4 weeks fully paid paternity leave, plus an annual allowance for emergency childcare.

Supporting your Development

All employees receive access to Linkedin Learning which offers thousands of courses to support their personal and professional development. We also run frequent training sessions on both hard and soft skills.

Creating an Engaging Culture

Refeyn supports hybrid working where the role allows and offers flexible start and finish times. We also have a subsidised weekly lunch for onsite employees and a vibrant social calendar which includes holiday parties and midsummer festivals plus an annual team budget for managers to plan team-building activities.

Values-Led 

Refeyn is committed to celebrating each other’s differences and creating a dynamic, driven and diverse culture where everyone can flourish. We are proud to have been awarded Committed Status by the Inclusive Employers Standard in 2024 and are working hard to create a safe and empowering environment for all.

We firmly believe that there is great strength in building teams with different voices, experiences, perspectives, and backgrounds so that we can continue to share the team workload and enable our customers to succeed, and we welcome applicants from all sections of society to join us on our mission to transform analytical workflows using the power of light.