GLG’s Campaign Manager sits within the Marketing organization and plays a key role in owning GLG’s lead and client journeys end to end. This role is responsible for developing and executing multi-channel lifecycle campaigns that connect senior decision-makers with timely insights and expertise from GLG’s global network of experts.
Blending campaign operations, audience strategy, and performance analysis, this role partners closely with marketing, commercial, content and event programming teams to deliver high-quality campaigns that drive engagement and support broader business objectives. The ideal candidate is a highly organized, analytically minded marketer who is energized by fast-paced execution, audience optimization, and continuous performance improvement.
This role reports to the Campaign Management Team Leader and owns the end-to-end campaign process, including audience segmentation, campaign deployment, reporting, testing, optimization, and operational execution.
Key Responsibilities
Campaign Execution and Optimization
- Develop and execute integrated marketing campaigns across email and digital channels, including campaign setup, QA, deployment, reporting, and optimization
- Monitor campaign and outreach performance across key engagement and conversion metrics, including open rates, click-through rates, content consumption, registrations, attendance, and conversion trends
- Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency
- Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance
Audience Strategy & Content Promotion
- Develop and execute targeted outreach strategies to drive usage across GLG’s portfolio, leveraging our network of experts, content, and events
- Build, manage, and activate audience segmentation using a customer data platform (CDP) and other martech to support targeted, data-driven campaigns
- Create and refine audience segments aligned to campaign objectives, client interests, engagement behavior, and event/content topics
- Partner closely with marketing and commercial stakeholders, content leads, and event programmers to ensure campaigns reach the most relevant audiences
Cross-Functional Collaboration & Operations
- Partner with Marketing, Brand, Commercial, and Content teams to coordinate campaign timelines, audience targeting, and execution workflows
- Ensure accuracy and consistency across audience management, campaign QA, reporting, and operational processes
- Help improve campaign processes, documentation, and workflow efficiency within the broader marketing organization
- Manage multiple concurrent campaigns and event priorities in a fast-moving environment with strong attention to detail and execution quality
- Support data quality, consent, and compliance standards (e.g., CAN-SPAM, GDPR) across audience management and campaign deployment
Required Skills
Potential candidates must possess:
- Bachelor's degree, equivalent experience, or certification(s) in Marketing, Communications, Business, or a related field
- 2+ years of experience in campaign management, marketing operations, and event marketing, preferably within a B2B or professional services environment
- Demonstrated experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting
- Hands-on experience with marketing automation platforms, with Marketo experience strongly preferred
- Experience working with a customer data platform (CDP) to build, manage, and activate audience segments is a plus
- Strong written and oral communication skills, including experience writing promotional or conversion-oriented marketing copy
- High attention to detail and strong organizational skills across campaign execution, QA, and audience management
- Ability to manage multiple projects and priorities simultaneously while maintaining accuracy and responsiveness
- Analytical mindset with comfort interpreting campaign performance data and identifying opportunities for improvement
- Strong collaboration skills and ability to work effectively across cross-functional teams
Preferred Experience
- Experience using Claude or similar AI tools to support campaign drafting, performance reporting, and day-to-day marketing workflows
- Experience supporting webinar, virtual event, or executive audience marketing programs
- Experience working within a fast-paced, metrics-oriented B2B marketing environment
- Proficiency in Microsoft Office, particularly Excel and Word
What We Offer:
Benefits: All U.S. GLGers also have access to benefits such as:
- Comprehensive medical, dental and vision coverage effective on your first day of employment
- Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
- 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
- Tuition reimbursement program for eligible courses including language skills courses
- Paid parental leave, adoption and surrogacy reimbursement
- Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
- Other work perks and benefits available based on final job location
Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
About GLG / Gerson Lehrman Group
GLG is the world’s leading platform for trusted human expertise. We connect global decision-makers—from hedge fund managers and private equity partners to strategy leaders at Fortune 500s—with the specific, authoritative voices required to answer their most critical questions.
At GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.
We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
Skills Required
- Bachelor's degree, equivalent experience, or certification in Marketing, Communications, Business, or a related field
- 2+ years of experience in campaign management, marketing operations, and event marketing
- Experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting
- Hands-on experience with marketing automation platforms
- Marketo experience
- Experience working with a customer data platform to build, manage, and activate audience segments
- Strong written and oral communication skills, including promotional or conversion-oriented marketing copywriting
- Strong attention to detail and organizational skills across campaign execution, QA, and audience management
- Ability to manage multiple projects and priorities simultaneously while maintaining accuracy and responsiveness
- Analytical mindset with ability to interpret campaign performance data and identify improvement opportunities
- Strong collaboration skills and ability to work effectively across cross-functional teams
- Experience using Claude or similar AI tools for campaign drafting, performance reporting, and marketing workflows
- Experience supporting webinars, virtual events, or executive audience marketing programs
- Experience in a fast-paced, metrics-oriented B2B marketing environment
- Proficiency in Microsoft Office, particularly Excel and Word
GLG Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GLG and has not been reviewed or approved by GLG.
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Healthcare Strength — Benefits are viewed as stronger than base pay, with comprehensive medical, dental, and vision coverage starting on day one. Feedback suggests mental health support and wellness programs add meaningful value even when salary is criticized.
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Retirement Support — 401(k) and Roth 401(k) with employer match are often highlighted as a solid part of the package. Feedback suggests retirement benefits stand out even when base pay is considered average.
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Leave & Time Off Breadth — Flexible or unlimited PTO plus company holidays are consistently described as valuable components of the package. Feedback suggests time‑off policies are attractive when team culture supports using them.
GLG Insights
What We Do
GLG is the world’s insight network. We connect decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Our network of experts is the world’s largest and most varied source of first-hand expertise, and we recruit hundreds of new experts every day. We bring the power of insight to every great professional decision. Visit GLGinsights.com. For information regarding GLG’s practices with respect to personal information, please visit our privacy policy at https://glginsights.com/privacy-policy/
Why Work With Us
In addition to our unique business model, GLG boasts a diverse culture of smart, dynamic professionals across our 20 global offices.
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