Campaign Manager, Product Storytelling

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Hybrid
150K-190K Annually
Senior level
Artificial Intelligence • Productivity • Software
Notion is the AI workspace where teams and AI agents get more done together.
The Role
The Campaign Manager is responsible for developing and executing marketing programs to connect Notion's product features to customer needs, collaborating closely across teams and managing campaigns from concept to delivery while measuring their effectiveness.
Summary Generated by Built In
About Us:

Notion helps you build beautiful tools for your life’s work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email—with AI built in to find answers and automate work. Millions of users, from individuals to large organizations like Toyota, Figma, and OpenAI, love Notion for its flexibility and choose it because it helps them save time and money.

In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays.

About the Role:

Notion’s Integrated Marketing team connects our brand story to the world—ensuring that every campaign, launch, and experience builds on global awareness of Notion as the intelligent, AI-connected workspace for modern work. We're looking for an experienced, creative, and rigorous campaign expert who excels at bringing clarity to complex challenges—and can help our team reach exceptional outcomes.

What You'll Achieve:

The Campaign Manager, Product Storytelling brings Notion’s product capabilities and customer stories to life through targeted, insight-driven campaigns. This role is responsible for developing and executing integrated marketing programs that connect Notion’s core features to the needs and aspirations of our customers—from individuals to global enterprises.
Reporting to the Campaign Lead, you’ll work closely with Product Marketing, Growth Marketing, Demand Generation, and Creative to transform feature launches, product education, and customer insights into powerful, scalable marketing moments that build understanding, drive activation, and reinforce Notion’s position as the connected workspace for everything.

  • Partner with Product Marketing to develop campaign strategies that translate product value into meaningful narratives for key audiences

  • Lead cross-functional campaign execution for feature-led and problem-solution programs, from concept to delivery

  • Collaborate with Creative, Growth Marketing, and Demand Generation to define the right mix of content, media, and channels to reach each segment effectively

  • Integrate brand and performance media buying from planning through delivery and reporting

  • Support tentpole launch moments, helping define go-to-market approaches for new features or product enhancements that can go a layer deeper in problem-solution campaigns

  • Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders

  • Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs

  • Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts

Skills You’ll Need to Bring
  • 8+ years of experience in integrated or product marketing, preferably in SaaS or tech, with proven success leading complex projects to fruition

  • Speed: You bias towards action and operate with ambition, creating processes that help cross-functional teams do the same

  • GTM expert: You have strong understanding of and passion for go-to-market planning, messaging, and storytelling for product-driven campaigns

  • Collaborative: People on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams

  • Skilled executor: You’re able to operate at all altitudes within an organization, with experience developing narratives that connect technical features to user problems and business outcomes

  • Order agent: Strong organizational and project management skills, with the ability to balance multiple workstreams and deadlines while turning ambiguity into clarity

  • Analytical and curious: You care deeply about measuring performance and iterating for improvement

Nice to Haves:
  • Experience with lifecycle or CRM marketing

  • Familiarity with hybrid audience targeting

  • Experience supporting global and/or regionalized campaigns

  • Experience using Notion—both personally and professionally

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $150,000- $190,000 per year.

By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy.

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Top Skills

CRM
SaaS

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The Company
HQ: San Francisco, CA
1,000 Employees
Year Founded: 2016

What We Do

Notion blends your everyday work tools into one. Product roadmap? Company wiki? Meeting notes? With Notion, they're all in one place, and totally customizable to meet the needs of any workflow. It's the all-in-one workspace for you, your team, and your whole company.

Mission: We humans are toolmakers by nature, but most of us can't build or modify the software we use every day — arguably our most powerful tool. Here at Notion, we're on a mission to make it possible for everyone to shape the tools that shape their lives.

Why Work With Us

Here at Notion, our work shapes our culture and our culture inspires our work. We seek to hire creative toolmakers that want to be the best in their craft. If every employee is able to focus on being the best toolmaker in their craft, we'll be able to achieve our mission of enabling the world to better solve its problems.

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Notion Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Employees work in-person at our offices on Mondays and Thursdays. The other three days are flexible.

Typical time on-site: 2 days a week
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HQSan Francisco, CA
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Hanyang, KR
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Hyderabad, Hyderabad
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Tokyo, Tokyo
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