Position Summary
Main responsibility for the position is to manage marketing campaigns for Consumer Electronics (CE) division (VD = TVs and soundbars, DA = mainly refrigerators, vacuum cleaners and washing machines, IT = SSD / memory) in Czechia and Slovakia. That consists of media planning, adoption/localization of global marketing assets, creation of local creative/graphic materials and cooperation and management of other marketing teams regarding CE products.Role and Responsibilities
In collaboration with external agencies and other marketing managers autonomously and proactively plan and execute communication campaigns. Set KPIs, measure and report on the effectiveness of the communication. Deliver regular reports of campaign results, including web analysis and evaluation of set KPIs (both awareness and sales).
Act as a brand guardian, both internally and externally. Know the Brand Guide from A to Z, adapt playbooks received from HQ and European HQ to local environment in terms of creativity and ensure integration with business units requests.
Ensure that all communication campaigns respect a common Samsung Czech and Slovak vision and approach to the market, while supporting the specific needs arising from each business unit served. In cooperation with sales and product management departments work on local promotions including overall strategy and creative.
Brief and oversee the work of contracted external agencies – two media agencies (one for each market) and one creative agency. Work with significant budget for media communication and for production while having on mind continuous aim for costs optimization and cost/quality optimization.
Ensure effective dialogue with Brand Marketing Group Manager, other marketing colleagues (Marketing Director, PR, social, retail marketing) and each business unit (including eshop team) to align all activities carried out within the company.
Skills and Qualifications
Excellent Czech/Slovak and English (both written and spoken)
Minimum 5 years previous experience in similar marketing role
Previous experience with a product/service launches (go-to-market) is an advantage
Deep understanding of media planning
Analytical skills, experience with setting and evaluating campaign KPIs
Previous experience with media and creative agencies management
University degree (in marketing is an advantage)
MS Office (Excel, PowerPoint and Word) - advanced skills
Creative mindset
Advanced Communication and negotiation skills
Self-confidence, ability to work independently
Strong analytical and organizational skills
Detail-oriented team player, very good communication and negotiation skills
Flexible, entrepreneurial flair
Interesting, responsible and perspective work in a worldwide company
Friendly working environment in a young team
Starting immediately or based on agreement
Motivating remuneration and interesting company benefits: Contributions to sports, culture, and leisure activities, pension plan contribution, Exciting corporate events, Generous discounts on company products, Access to educational courses and training, Flexible work hours, Five weeks of vacation, Meal vouchers, Occasional work-from-home, On-site refreshments, Four sick days
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Also, we want to inform you that at Samsung Electronics Czech and Slovakia, during the selection process, we prevent the violation of other companies' trade secrets.
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What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
