The Role
Manage end-to-end growth campaign execution across cashback, CLM, push, and banner campaigns. Configure CleverTap campaigns, perform segmentation, targeting, scheduling, and quality control; analyze performance; run experiments; optimize engagement and conversion; and coordinate with Growth, Marketing, Design, Promo, and Technology teams.
Summary Generated by Built In
About Paytm
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution.
Requirements:
●2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise.
● Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes.
●Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC.
●Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies.
● Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion.
●Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently.
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.
Skills Required
- 2+ years of hands-on experience in Growth Operations
- Hands-on campaign execution experience
- Experience in a consumer technology or fintech environment
- Strong proficiency in CleverTap
- Proficiency with ChatGPT, Claude, and Gemini for workflow automation and campaign process improvement
- Strong analytical thinking, problem-solving, communication, ownership, and execution skills
- Ability to work independently
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
