The Role
Execute and manage multichannel campaigns in CleverTap, including audience segmentation, Journeys, scheduling, testing, and quality control. Validate campaign data, banner assets, deeplinks, IDs, mappings, and delivery metrics across trackers and spreadsheets. Coordinate with Category, Growth, and Traffic teams, resolve discrepancies, track Jira tickets, meet approval deadlines, and monitor campaign performance after launch.
Summary Generated by Built In
About Paytm
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
We are looking for a detail-oriented and proactive CLM Operations candidate to join the Paytm Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap. You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up
accurately, approved on time, and monitored for performance.
Key Responsibilities:
1. Campaign Execution & Management
• Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS,
Chat, and WhatsApp channels.
• Set up and manage CleverTap Journeys, including event-based triggers, audience
segmentation, and multi-step flows.
• Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native
Display).
2. Data Fetching & Validation
• Fetch and validate campaign base sizes using CleverTap's segment builder and cross-
reference against push campaign base size checks.
• Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image
specs before campaign scheduling.
• Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or
delivery rates (expected benchmark: 50–60% delivery/acquiry).
• Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team
Sheet to ensure alignment.
• Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId
and CategoryName key-value pairs are correctly mapped (case-sensitive).
3. Quality Control & Scheduling
• Perform QC checks as per the Campaign SOP before scheduling any campaign.
• Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and
widget types.
• Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test
webhook.
Required Skills & Qualifications
1. CleverTap Expertise (Mandatory)
• Hands-on experience with CleverTap for campaign creation, audience segmentation, and
channel configuration.
• Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event
triggers, and user property filters.
• Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-
contexts, frequency capping, and DND settings.
• Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and
Chat channels.
2. Data Fetching & Analytical Skills
• Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets
(Google Sheets / Excel).
• Basic understanding of segmentation logic: user properties, behavioral filters, segment
exclusions, and frequency rules.
• Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.
3. Operational & Process Skills
• Strong attention to detail — ability to follow multi-step SOPs precisely and maintain zero-miss
campaign execution.
• Experience raising and tracking tickets on Jira or similar tools
• Good time management skills to handle approval deadlines, testing windows, and scheduling
timelines simultaneously.
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.
Skills Required
- Hands-on experience using CleverTap for campaign creation, audience segmentation, and channel configuration
- Proficiency setting up CleverTap Events and Journeys, including multi-step flows, event triggers, and user property filters
- Understanding of CleverTap Native Display, Push campaigns, cascade mode, sub-contexts, frequency capping, and DND settings
- Familiarity with webhook configuration for Push, Email, SMS, WhatsApp, and Chat channels
- Ability to fetch, validate, and cross-reference campaign data using Google Sheets or Excel
- Basic understanding of segmentation logic, including user properties, behavioral filters, segment exclusions, and frequency rules
- Ability to identify and quickly flag data discrepancies or campaign mismatches
- Strong attention to detail and ability to follow multi-step SOPs precisely
- Experience raising and tracking tickets in Jira or similar tools
- Good time management for approval deadlines, testing windows, and scheduling timelines
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
