Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 30 Countries anchored by 7 Regional Offices.
We are seeking for enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who are delivering solutions in an innovative and exciting environment.
As member of the Campaign Management Team in Optasia, you will be responsible for designing, execute, measure, and optimize multi-channel marketing campaigns for Optasia’s products & services. You will be collaborating with the company’s Commercial, Product, UX, and BI functions to deliver optimal marketing activities to drive incremental revenue for the company’s products & services.
What you will do
- Develop, execute A/B & multivariate marketing campaigns, for multiple segments and channels to drive incremental revenue
- Analyze campaign impact & take data driven decisions to adapt Campaign Strategy
- Continuously optimize content through application of best practices and results
- Ensure campaigns are delivered in time & effectively, in accordance with the business strategy
- Work as part of the Campaign Management team to design, personalized, efficient communication strategies across products & services
- Provide detailed reporting of each campaign, including interpretation, commentary and recommendations
What you will bring
- Minimum 2 years’ experience in digital marketing with experience in Copywriting, Proofreading with text/SMS and/or email campaigns
- BA/BSc in Marketing, Business Administration or related field
- Fluent in English
- Background in Google Analytics & Statistics is a plus
- Proficiency in MS Office Suite (Excel, Word, PowerPoint)
Will be considered a plus
- Experience in Performance Marketing
- Experience with Content Management System(s)
- Background in TELCO and/or Banking industries
Why you should apply
What we offer:
👟 Flexible remote working
💸 Competitive remuneration package
🏝 Extra day off on your birthday
💰 Performance-based bonus scheme
👩🏽⚕️ Comprehensive private healthcare insurance
📲 💻 All the tech gear you need to work smart
Optasia’s Perks:
🎌 Be a part of a multicultural working environment
🎯 Meet a very unique and promising business and industry
🌌 🌠 Gain insights for tomorrow market’s foreground
🎓 A solid career path within our working family is ready for you
📚 Continuous training and access to online training platforms
🥳 CSR activities and festive events within any possible occasion
🍜 Enjoy comfortable open space restaurant with varied meal options every day
🎾 🧘️ Wellbeing activities access such as free on-site yoga classes, plus available squash court on our premises
Optasia’s Values 🌟
#1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
#2 Customer-First Mindset: We go above and beyond to meet our partners’ and clients’ expectations.
#3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts.
#4 Go-Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
#5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.
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What We Do
We deliver Optasia, the AI Platform enabling financial access for the next billion customers. We are changing the world our way. Α versatile, data-driven B2B2X (business-to-business-to-customers and SMEs) financial technology platform for MNOs, mobile wallet operators and financial institutions, which provides them with accurate credit scoring for responsible financing decision-making. We support intelligent credit decisions, enable a broad range of financial services development and drive successful business models. All with ease, through our AI-led fully-automated decisioning algorithm, which allows us to efficiently make millions of decisions on financing, based on sophisticated data analysis. Thanks to our technology and network we provide powerful flywheel effects with repeatable and scalable growth levers, to help our partners grow and enable financial access to retail & SME customers across numerous markets. Operating since 2012 as Channel VAS and expanded in more than 35 countries in Africa, Middle East, Asia and LATAM with focus in emerging markets, Optasia Enabling credit decisions for an average of 116 million customers a month and had more than 980 million addressable subscribers in 2023, continuing to expand to new markets globally. Optasia has been chosen as an investment opportunity by top firms such as Abu Dhabi's Waha Capital in 2017, and Ethos, a leading South African investment company in late 2018. The company also obtained ISO 27001 Certification in late 2021. Founded as Channel VAS in 2012, we became Optasia in 2022, incorporating a brand identity that more broadly reflects our capabilities.
