The Role
Build and deploy personalized email campaigns across HTML/CSS templates and enterprise marketing platforms. Configure journey logic, segmentation, targeting, suppression lists, dynamic content, personalization, promotional offers, and A/B or multivariate tests. Validate rendering across email clients and devices, coordinate assets with campaign teams, own final deployment, document standards, and ensure accurate, timely execution.
Summary Generated by Built In
Join our India Tech Hub – Be among the first hires!
Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.
ABOUT THE TEAM AND WHAT WE’LL BUILD TOGETHER
The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Marketing Ops Developer, you’ll sit at the heart of that delivery — owning the HTML and journey development that brings each campaign to life. You’ll work closely with Campaign Managers, QA Analysts, and client teams to ensure every send is accurate, on-brand, and on time.
HOW YOU WILL MAKE AN IMPACT
- Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms
- Build reusable modular components and adapt client-specific templates to campaign requirements
- Test email rendering across clients and devices using tools such as Litmus or Email on Acid
- Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
- Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
- Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
- Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery
- Execute A/B and multivariate (MVT) test configurations according to defined test plans
- Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
- Document execution best practices and maintain build standards within the Development pillar
- Follow platform tooling standards and governance guidelines established by Campaign Management
- At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting
As a Campaign Engineer, you own the technical execution of campaigns from build through deployment. You’ll work across two core areas:
HTML Email Development
Journey & Campaign Development
Execution & Collaboration
WHAT YOU NEED TO BE SUCCESSFUL
- 1–3 years of experience in email development, marketing operations, or digital campaign execution
- Hands-on experience with HTML and CSS for email, including cross-client rendering
- Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred
- Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
- Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
- Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan
- Understanding of audience segmentation, targeting logic, and data-driven personalization
- Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
- Clear communicator — able to flag issues and ask the right questions before builds begin
- Bachelor’s degree or equivalent experience
- Experience with Litmus, Email on Acid, or equivalent rendering test tools
- Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
- Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
- Knowledge of dynamic content and conditional content logic within campaign platforms
- Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
- Experience using project/workflow management tools such as Workfront or Jira
- Understanding of the client’s operations
- Documentation of processes and procedures
- Oversight of marketing operations end-to-end
Required Knowledge, Skills, and Experience:
Additional Skills That Will Help You Stand Out:
HOW YOUR SUCCESS WILL BE MEASURED
About Kobie
Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.
As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.
We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard.
Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.
To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.
As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection.
Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.
Skills Required
- 1-3 years of experience in email development, marketing operations, or digital campaign execution
- Hands-on experience with HTML and CSS for email, including cross-client rendering
- Experience with at least one enterprise campaign platform; Salesforce Marketing Cloud preferred
- Foundational understanding of journey orchestration, including single- and multi-step flows, triggered sends, and entry/exit criteria
- Familiarity with event-based triggers, lifecycle programs, re-engagement flows, and scheduled versus triggered deployment
- Understanding of A/B and multivariate testing mechanics
- Understanding of audience segmentation, targeting logic, and data-driven personalization
- Strong attention to detail and ability to identify campaign discrepancies before QA
- Clear communication and proactive issue identification
- Bachelor's degree or equivalent experience
- Experience with Litmus, Email on Acid, or equivalent rendering test tools
- Familiarity with AMPScript, SQL, or other campaign-platform scripting or query languages
- Experience with Adobe Campaign, Braze, Iterable, or Marketo
- Knowledge of dynamic and conditional content logic
- Exposure to multichannel campaign orchestration
- Experience with Workfront or Jira
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The Company
What We Do
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology.
