Job Description:
Job Description – Marketo Specialist
Position Summary
We are seeking a skilled Marketo Specialist with hands-on experience in Adobe Marketo Engage to execute and manage marketing automation campaigns. The ideal candidate should possess a strong understanding of Marketo architecture, lead management, campaign execution, asset creation, reporting, and marketing operations best practices. Understanding about how Marketo integrates with CRM systems and third-party platforms.
Key Responsibilities:
- Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns.
- Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists.
- Support essential marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies.
- Understand and report on campaign metrics and distribute campaign performance reports as needed.
- Handle requests for special reports, data, and marketing tracking information.
- Troubleshoot Marketo related issues as needed.
- Assuring the accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery.
- Assess content to ensure consistent and accurate branding and design and identify any issues.
- Ensure a thorough understanding of requirements, both from Merkle and our clients.
- Accurately maintain quality reports and relevant documentation.
Required Skills & Qualifications
- 2+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage.
- Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, Channels
- Proven experience building emails, landing pages, forms, snippets, and templates from scratch.
- Solid understanding of tokens and dynamic/personalized content setup.
- Demonstrated understanding of lead lifecycle management, lead scoring, and lead routing concepts.
- General understanding of how Marketo integrates with a CRM and other martech tools — conceptual fluency is required, but active integration ownership is not part of this role.
- Experience with basic HTML/CSS for email and landing page troubleshooting is a plus.
- Strong attention to detail, QA discipline, and ability to manage multiple campaigns/programs simultaneously.
- Marketo Certified Expert (MCE) preferred.
- Excellent communication and stakeholder management abilities.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 2+ years hands-on experience building and executing campaigns in Adobe Marketo Engage.
- Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, and Channels.
- Proven experience building emails, landing pages, forms, snippets, and templates from scratch.
- Solid understanding of tokens and dynamic/personalized content setup.
- Demonstrated understanding of lead lifecycle management, lead scoring, and lead routing concepts.
- General understanding of how Marketo integrates with a CRM and other martech tools (conceptual fluency).
- Strong attention to detail, QA discipline, and ability to manage multiple campaigns/programs simultaneously.
- Excellent communication and stakeholder management abilities.
- Experience with basic HTML/CSS for email and landing page troubleshooting.
- Marketo Certified Expert (MCE).
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
